On May 14, the annual Google (GOOG) 2024 I / O conference was held as scheduled. At the conference, Google announced a series of new AI features and upcoming products, including extensive upgrades to the Gemini model, the future AI assistant “Astra”, generative AI enabling Google search, and a range of generative AI tools related to images, music, and video.
AI + AR glasses prototype exposure
In addition, during the event, Google showed off a video clip of AR glasses combining its own multimodal AI assistant, “Project Astra.”In addition to the audio, text and visual processing capabilities of common multimodal AI large models, Project Astra can also remember and reason about everything it sees.
Google says Astra works by “continuously encoding video frames, combining video and voice input into the event timeline, and caching that information for valid calls”. In addition, there has been speculation that Google will reveal relevant information about the headset operating system Android XR at this event, without not ruling out that the Android XR will be announced along with the release of the Samsung headset.
Meta AR Glasses market ushered in new growth
In February, Apple (AAPL) released the MR headset Vision Pro, giving virtual reality a shot in the arm. The Vision Pro just triggered a wave of buying, with Apple selling 200,000 Vision Pro in less than 10 days of pre-order. Meta (META), which has been heavily invested in virtual reality and the meta-universe, opened its headset Meta Horizon OS system at the end of last month.
In addition, a third party predicts that Meta’s AR Ray-Ban Meta smart glasses have sold more than 1 million units. During his Meta earnings call in April, Zuckerberg mentioned that multiple models of Ray-Ban Meta smart glasses had sold out. Now, with the introduction of multimodal AI, Meta may already have the best AI wearable devices in the market.
With the recent continuous evolution of the XR field and the rapid changes of the market environment, the consumer AR market has not only become half of the global AR market, but also its growth rate is far behind the growth rate of the global AR market. Moreover, AR has developed a feasible path in the consumer market, which has become more attractive and practical for consumers.
Market research institutions believe that more AR smart glasses are expected to be commercially and released in 2024, and these products will bring richer experience to scenarios such as outdoor applications and living assistance. Further growth in the AR smart glasses market is expected to come with continuous advances in AR’s display and optical solutions, processors, wireless connectivity to other devices such as smartphones and computers, and improvements in user interfaces and applications.
WiMi accelerated the growth of the AR market
Learned, holographic AR first WiMi Hologram Cloud (NASDAQ: WIMI), for several years in the field of VR, AR all exploration, around the company’s strategic layout direction, in three-dimensional modeling, rendering, human-computer interaction, high resolution display, AR ability, virtual avatar key technology made a lot of reserves, launch new headset hardware terminal, aims to help people in the limited space to realize virtual reality immersive interactive experience.
At present, through the exploration and expansion of high-quality content ecology, WiMi has a rich and mature content application ecology and interactive experience, including film and television, live broadcasting, online concerts, games and other content and applications, which is widely used in digital culture, education, industry and other scenarios. WiMi continues to introduce expanded new AR ecological consumption content, which greatly enriches the content application ecology of AR consumption, and brings users an unprecedented unique and highly customized AR entertainment experience.
With the technological progress and the application of industrial scenarios, WiMi’s top service capabilities in the AR consumption field will promote AR to achieve a greater leap in the content ecology and user experience. Looking into the future, WiMi continues to bring users the world’s top AR content entertainment experience, promote consumer AR to cross the gap, establish a high reputation among users, and establish a broader user base for the popularization of AR and content ecology in the future.
To sum up
To sum up, AR hardware technology is developing rapidly, and every technological breakthrough has brought new surprises to the public. This is even more true for the XR industry. From the perspective of market potential, the global market, especially the developed world market, has a strong demand for AR and other high-tech products, and consumers also have a high acceptance of new technologies. There is reason to believe that in the future, with the technological innovation of more AR hardware and the deepening of the ecological strategy plate, the AR smart glasses market will be further expanded.
