Search giant Google (GOOG) has now seen AR technology as a new, potential, and fairly effective advertising medium. Google has announced the launch of AR beauty advertising, a new type of smartphone advertising that allows brands to promote lip and eye beauty products through a “virtual trial” experience.
AR beauty ads replace the product images in standard Google shopping ads, providing a tool for consumers to preview the effect different products have on themselves or on models that “resonate” with them. The tool also comes with a product description and price information, as well as a simplified checkout process designed to streamline the purchase process.
AR beauty ads will appear in mobile-specific channels for Google shopping ads, including shopping tags, search, and Google images on Google.com.
Google said: ” AR beauty advertising can help our beauty brand partners present their products in a more interactive way to capture consumer demand. When a new tool helps shoppers, it helps the industry as well.”
In terms of cosmetics, Google has provided AR trial services for about 50 brands and provided them for free. In the coming months, other brands, including Splat and Revlon, will also offer a trial experience through AR technology.
AR advertising has become a powerful brand marketing model
Industry insiders say that beauty brands must embrace AR technology now because the next iteration of the Internet will be immersive. We’re on the cusp of all the e-commerce shifts to 3D, and Google is offering the opportunity for brands to join.
Not only that, but in May, Meta (META) announced that it would launch AR ads on Instagram Reels and Facebook Stories, and in 2018, Meta first tested AR ads on Facebook News Feed. And Snapchat (SNAP) has long provided AR advertising through its Lens technology and platform.
According to relevant data, AR ads tend to outperform display ads, and the average conversion rate of 3D AR ads is 94% higher than that of static 2D ads. Meanwhile, Snap and Deloitte (Deloitte) found that brands that offer AR experiences are 41% more likely to be considered by customers, and nearly three-quarters of shoppers are willing to pay more for products they can explore with AR.
The emergence of AR beauty advertising reflects the growing belief in the technology and advertising industry that AR is a powerful marketing force. The data predicts that global AR AD revenue is expected to grow to $6.68 billion in 2025, a significant increase from $1.36 billion in 2020.
In today’s society, with the development of science and technology, virtual reality social platforms appear more frequently in the eyes of the public, and a new round of development boom in the augmented reality (AR) industry is coming. Augmented reality (AR) brings users into a virtual reality three-dimensional environment through virtual reality devices and software to realize the communication, interaction, and social experience with others.
AR users can create their own virtual identities in the virtual reality social platform, communicate with others in voice, text, or virtual actions, and participate in various virtual activities and social scenarios.
Imagine a live concert that can be held in parallel as a virtual event. Virtual audiences can enjoy the performance with an AR headset. In addition, the live audience can also wear AR glasses and stand in the audience to participate in the concert.
AR can not only provide an immersive, realistic, and social experience but also has a wide range of applications, such as education and training, tourism and culture, medical care and health.
Major enterprises aim at the trend of technology development and have shown the “18 martial arts” to promote the accelerated development of the industry. Data shows that “augmented reality” stock leader WiMi Hologram Cloud (NASDAQ: WIMI), for several years since the research technology innovation, in 3D display, holographic image capture, AR, human-computer interaction, and other key technologies to accelerate iteration, and with the help of augmented reality and artificial intelligence technology to speed up the fusion innovation, the user experience is from the current part to the depth of leap.
With the development of technology and the iteration of product scenarios, up to now, the comprehensive holographic AR advertising business has naturally become the main revenue source of WIMI. It cooperates with media platforms and their agents to provide customers with service solutions, including AR / VR interactive content advertising. The future growth point of the brand marketing industry needs new concepts and businesses to develop, from digital marketing to digital advertising and then to AR intelligent marketing. WIMI keenly seizes the tuyere to accelerate the layout, explore new business growth points, and provide advertisers with “AR technology + marketing” marketing solutions, so that advertising brands can more accurately grasp the market trends and consumer demand.
In fact, on the AR track, WIMI has a clear and powerful development strategy, built a solid core barrier in product capabilities, and firmly chose the right technical path, and achieved several algorithm breakthroughs to ensure the deep integration of virtual and reality AR experience. With a sustained focus on cutting-edge technologies, WIMI divides strategic development into two key directions: one is technologies that can be commercialized, and the other is the industrial layout for the next few years and beyond. Such a strategic decision just help WIMI to maintain its competitive advantage in the AR market, maintain a keen insight into the long-term development trend of the AR industry, and lay a solid foundation for future innovation.
To sum up
With the continuous progress and popularization of augmented reality technology, prospects include more intelligent and personalized virtual characters, more real body perception and tactile feedback technology, and more application exploration in more fields, such as industrial chat networks, digital cities, etc. Under the new opportunities, the technology system is gradually maturing, and the segmentation technology is also accelerating. Especially, the outbreak of AI in the past two years has accelerated the development of the AR industry. Looking forward to the future, when AR deeply integrates AI technology, achieves a breakthrough in application scenarios, and establishes a richer software ecology, it will usher in the iPhone moment.