Google Ads is an essential tool for any online business. The Google Ads program offers advertisers a way to reach highly targeted consumers and grow their businesses with search, display, and video advertising across Google sites. The platform is designed to help advertisers target the ideal customer based on their interests and what they’ve searched for in the past.
You can use Google Ads in your marketing strategy, from running individual ads to managing ad campaigns that drive traffic to your website and increase revenue from sales or advertising services.
Let’s look at the best practices for Google Ads in 2022.
1. Improve Your Quality Score
The Quality Score is the most important factor in determining the cost of your Google ads. It is an indicator of how relevant your ad is to the search query, and it is also a measure of how relevant you are to your customers. If you want to reduce your cost per click and increase your ad position, improving your Quality Score will be essential.
The best way to improve your Quality Score is to ensure that all of the keywords in your ad group are relevant to each other and related directly or indirectly to the product or service you’re selling. Also, make sure that they have a good average CTR (Click Through Rate) and high-quality landing pages. Google Ads provides a free keyword quality score tool that can help you do this efficiently.
2. Dynamic Search Ads (DSA)
Google Ads dynamic search ads allow you to create different ad versions depending on the search query. So, if someone searches for “cheap flights to Victoria”, they will see your ad with the word “cheap” highlighted. If they search for “luxury hotel in Victoria”, they will see a different version of your ad that highlights the word “luxury”.
Dynamic Search Ads help you tailor your ads to specific keywords and are a good way to catch users’ attention while searching for specific products or services. They also help you save money because you can show different versions of your ads to people who are likely to be interested in them.
3. Use Ad Extensions
Ad extensions are additional features that you can add to your Google Ads ads to make them more appealing and increase CTR (Click Through Rate). They have been around for a while and have been a great tool for Google Ads advertisers ever since. Adding an address extension makes it easier for users looking at local businesses to find contact information and call them directly from their search results page.
Adding a phone extension allows users who want this information to click on it and dial it immediately from their mobile phones or computers. Other useful extensions include site links, which allow advertisers to display links directly beneath their main ad text; callout extensions, which display brief descriptions below the headline; and location extensions, which show local businesses in a local box.
4. Responsive Search Ads
Google’s responsive ads allow you to display different ads depending on the device to view your ad. When running a PPC campaign, you can choose to display a mobile-friendly version of your ad on the desktop site and a different version of your ad on the mobile site. These ads are responsive to the user’s device.
Keeping Track of Google Ads Trends
Making an ad that will likely sit on top of search engine results pages (SERPs) and turn in a large number of conversions is no easy task. Language register, tone, and keyword strategy can all have a huge impact toward this goal.
Once you get these done, you’ll then need a landing page capable of closing the transaction, running a solid data collection mechanism, and embedding an astute approach to enhancing your basic ad. To this end, an established SEO agency can give you a hand.
It’s worth noting that even in 2022, prospects who find you through paid efforts such as Google Ads are 50% more likely to make a purchase than those who find you organically. For that reason alone, implementing the best Google Ad strategies is well worth your business’ time and effort.