Global Rice Snacks Market Size, Share & Trends, Industry Analysis Report

Global Rice Snacks Market

Global Rice Snacks Market: Overview

Rice snacks are rice-based snacks that include rice cakes, rice crisps, rice biscuits, and other varieties. Heat, pressure, and milling processes are used by manufacturers to convert rice grains into various types of rice snacks. With changing lifestyles and consumer tastes, the snack segment has grown over the years. With their nutritional benefits, rice snacks are frequently regarded as a healthy snack option.

Several factors are contributing to the overall growth of the global packaged rice snacks market. The rising popularity of packaged rice snacks is primarily due to the increasing health benefits of food products. The health benefits of eating rice snacks are driving the growth of the packaged rice snacks market in China. Brown rice snacks are made from whole grains, which contain phytochemicals, fibre, and carbohydrates. Magnesium, iron, and zinc are found in wholegrain packaged rice snacks. These products are also high in complex carbohydrates, which provide energy, as well as antioxidant phytochemicals, which promote cell health. The fibre content of packaged rice snacks aids in the reduction of inflammation, the improvement of gut health, and the stimulation of metabolism.

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Consumers nowadays are looking for food products that provide additional health benefits and meet their nutritional requirements. Many consumers have health issues that prevent them from consuming various food products. High blood pressure is one of these issues, which is common among consumers.
These issues have been addressed by manufacturers who offer low salty snacks to such customers. Many rice snack manufacturers provide low salty snack options to their customers.
According to the World Health Organization, consuming less than 5 grammes of salt per day helps reduce blood pressure and the risk of cardiovascular diseases, strokes, and heart attack, and as many as 1.13 billion people worldwide suffer from high blood pressure.

Global Rice Snacks Market: Major Players
TH Foods
Ricegrowers (SunRice)
WR Food
Kameda Seika
Quaker Oats

Global Rice Snacks Market: Types
Rice Cakes
Rice Crisps
Rice Biscuits

Global Rice Snacks Market: Applications
Supermarkets and Hypermarkets
Independent Retailers
Convenience Stores
Online Retailers

Despite having a low calorie count, rice cakes are insufficient for weight loss because they are a type of carbohydrate with a high glycemic index that quickly raises blood sugar levels, but their benefits can be fully utilised if used as an alternative to junk foods such as chips, pastries, fries, and others. Despite their high nutrient content, grains are difficult for consumers with celiac disease to consume because they may contain gluten, which can cause symptoms such as bloating, diarrhoea, and abdominal pains. Rice cakes’ nutritional capabilities drive the global Rice Cakes Market.


Plant-based diets are one of the major trends influencing the growth of the packaged rice snacks market. Plant-based diets are becoming more popular as health and food safety concerns about animal-based food products grow. Plant-based diets are healthy because they contain essential nutrients like beneficial plant compounds, vitamins A, C, and E, fibre, and antioxidants. The emphasis on animal welfare, health issues associated with meat consumption, increased emphasis on weight management, and concerns about antibiotic testing on animals have facilitated the global shift to plant-based diets, which is one of the key packaged rice snacks market trends.


One of the major challenges impeding the growth of the packaged rice snacks market is product recalls. Food regulatory and compliance authorities have the authority to close businesses or recall packaged rice snacks that endanger consumers’ health. Recalls can harm vendors’ brand reputations as well as consumer acceptance of products. One of the reasons for recalls of packaged rice snacks is the presence of allergens and ingredients that are not listed by regulatory authorities. Recalls of packaged rice snacks may cause consumers to switch to other types of snacks. This may limit the market’s potential growth during the forecast period.