Global Personal Care Electrical Appliances Market are a variety of grooming items used to maintain personal hygiene, including oral and hair care. Electric toothbrushes, epilators, shavers, trimmers, hair straighteners, curlers, and dryers are a few of the often utilised equipment. These gadgets can be found in a wide variety of portable, travel-friendly, compact, and electrically powered variations. These products provide the user with greater convenience and are more affordable than the conventional non-electric alternatives.
One of the primary elements fostering a positive outlook for the market is the electronics industry’s rapid global urbanisation growth. Additionally, the market is expanding as a result of shifting consumer lifestyles and a rise in the importance of preserving personal hygiene and wellness. For instance, male consumers are becoming more likely to experiment with hairstyles and maintain beards, which has increased the demand for shavers and trimmers. Other growth-promoting factors include a variety of product innovations, such as the creation of heat- and chemical-free variants that harm the hair or skin only slightly or not at all after repeated use. Additionally, product developers are creating body care and style items that are affordable and suitable for all age groups. Accordingly, greater female workforce participation and their growing emphasis on personal wellbeing are also fostering market expansion. Additional factors, such as rising consumer spending power, active marketing campaigns by manufacturers, and the convenience of product accessibility through online retail channels, are predicted to fuel market growth.
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For social and health reasons, everyone now incorporates personal care and grooming into their daily lives. The market is expanding as a result of millennials’ increasing reliance on beauty industry trends to preserve their overall appearance. Electric tools for grooming, beauty, and personal hygiene are classified as personal care appliances. Examples include hair dryers, hair straighteners, hair stylers, trimmers, power shavers, epilators, and powered toothbrushes. Consumer awareness of the advantages of electric personal care appliances over traditional grooming techniques is growing, which is driving the industry’s expansion. These advantages include increased efficiency, high levels of convenience, and quick speeds. The market offers a range of goods for both professional and domestic uses, including hair care, oral care, and other goods for hygiene and beauty, all at reasonable prices.
Global Personal Care Electrical Appliances Market: Major Players
HoMedics
Conair Corp
Andis Company
Remington Products Company
BaByliss PRO
Ragalta USA
LION Corp
Paiter
Spectrun Brands Inc
Groupe SEB
Wahl Clipper Corporation
Procter and Gamble
Shiseido Co
Royal Philips Electronics
Panasonic Corporation
Povos
Unilever
Flyco
Global Personal Care Electrical Appliances Market: Types
Hair Care Appliances
Hair Removal Appliances
Oral Care Appliances
Other Appliances
Global Personal Care Electrical Appliances Market: Applications
Male
Female
Children
The expansion of the hair care market will be boosted by electric hair styling tools.
Through 2027, the hair care market is predicted to increase at a 4.5% annual rate, driven primarily by millennials’ rising product awareness. A change in consumers’ willingness to spend money on personal care products that deliver efficient results more quickly will accelerate market growth. Expanding concerns over men’s and women’s physical attractiveness will fuel this market. The switch in consumer preferences from harmful chemical-based hair styling products to electrical styling products can be attributed to the rise in demand for personal hair care appliances. Market players are developing energy-efficient appliances and utilising smart technology to improve customer experiences. For instance, AER unveiled the first cordless device ever in January
By 2020, the market share for personal care appliances would be controlled by battery-operated devices by more than 50%. Due of their ease of use, rechargeable battery-powered personal care gadgets are becoming more and more common. Due to their complete portability, these appliances are convenient for travel. Male and female consumers are increasingly purchasing cordless personal care products like hair trimmers, shavers, and epilators because they are more convenient and user-friendly than corded personal care products.
