Market Size Analysis:
According to a report by Altus Market Research titled, “NGOs and Charitable Organizations Global Market 2022 Opportunities And Strategies To 2030: COVID-19 Impact and Recovery Including: By Type; By Mode of Donation: (Online; Offline); By Organisation Location: (Domestic; International Covering)“, the NGOs and charitable organizations market size reached a value of nearly $329.3 billion in 2020, having increased at a compound annual growth rate (CAGR) of 6.9% since 2015. The market is expected to grow from $329.3 billion in 2020 to $457.8 billion in 2025 at a rate of 6.8%. The market is then expected to grow at a CAGR of 4.9% from 2025 and reach $528.1 billion in 2030.
Market Growth Drivers:
Growth in the historic period resulted from strong emerging markets growth, rise in household disposable income, corporate-NGO partnerships and increase in public donations.
Going forward, increasing corporate social responsibility, rising environmental awareness, increasing use of internet and economic growth will drive the growth. Factors that could hinder the growth of the NGOs and charitable organizations market revenue in the future include geopolitical tensions, stringent regulations and COVID-19.
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Market Growth by Segments:
The NGOs and charitable organizations market trends is segmented by type into trust and foundations, voluntary health organizations, human rights organizations, environment, conservation and wildlife organizations, and others – NGOs and charitable organizations.
The trust and foundations market was the largest segment of the NGOs and charitable organizations market segmented by art type, accounting for 55.4% of the total in 2020. Going forward, the voluntary health organizations market is expected to be the fastest growing segment in the NGOs and charitable organizations market segmented by type, at a CAGR of 7.5% during 2020-2025.
The NGOs and charitable organizations market share is segmented by mode of donation into online and offline. The online market was the largest segment by mode of donation, accounting for 85.0% of the total in 2020. Going forward, the online market is expected to be the fastest growing segment in the NGOs and charitable organizations industry segmented by mode of donation, at a CAGR of 7.4% during 2020-2025.
The NGOs and charitable organizations market share is by organization location into domestic and international. The domestic market was the largest segment by organization location, accounting for 69.3% of the total in 2020. Going forward, the domestic market is expected to be the fastest growing segment in the NGOs and charitable organizations market segmented by organization location, at a CAGR of 7.3% during 2020-2025.
Market Growth by Region:
Asia Pacific was the largest region in the NGOs and charitable organizations market, accounting for 38.2% of the total in 2020. It was followed by North America, and then the other regions. Going forward, the fastest-growing regions in the NGOs and charitable organizations market will be Asia Pacific, and, Middle East where growth will be at CAGRs of 8.1% and 7.3% respectively. These will be followed by Africa, and Eastern Europe, where the markets are expected to grow at CAGRs of 7.0% and 6.7% respectively.
COVID-19 Impact on NGOs and charitable organizations market:
The coronavirus pandemic that has swept the world is affecting every industry, in more ways than one. For NGOs and charitable organizations, the pandemic has brought impediments for work continuity, as well as social and financial challenges. These organizations rely on funding for operations through individual giving (donations and legacies), earned charitable activities and public fundraising activities, which includes fundraising events, marathons, bake sales and charity drives, which NGOs had to cancel owing to the pandemic. As the pandemic began to spread, many organizations cancelled fundraising events due to nationwide lockdowns and due to heavy limitations on numbers for in-person gatherings. NGOs have been playing a crucial role in combating the coronavirus and its impact on society’s most vulnerable populations, especially in countries and regions where government services are struggling.
Market Growth by Key Players:
The NGOs and charitable organizations market is highly fragmented, with large number of regional players operating in the market. The top 10 companies in the market occupied 4.05% of market share in the global NGOs and charitable organizations market. The key organizations in the industry are focusing expanding development across the globe through strategic partnerships and collaboration with regional/local organizations operating the market. Bill & Melinda Gates Foundation was the largest competitor with 1.31% of the market, followed by Direct Relief with 0.61%, Médecins Sans Frontières with 0.55%, AmeriCares with 0.28%, The American Red Cross with 0.28%, The Nature Conservancy with 0.28%, UNICEF USA with 0.19%, OxFam with 0.15%, Feed the Children with 0.14%, and The Rotary Foundation with 0.10%.
Other Players:
The Nature Conservancy, UNICEF USA, OxFam, Feed the Children, The Rotary Foundation, Smile Foundation, Nanhi Kali, GiveIndia Foundation, Goonj, HelpAge India, Sightsavers, Child Rights and You (CRY), Pratham Education Foundation, Sammaan Foundation, Care India, KISS Foundation, Educate Girls, Slum Soccer, Akshaya Patra Foundation, Friends of Nature (FON), Global Village of Beijing (GVB), China Primary Health Care Foundation, Shanghai Charity Foundation, China Youth Development Foundation (CYDF), Amity Foundation, China Children and Teenagers’ Foundation (CCTF), Tencent Charity Foundation, The China Women’s Development Foundation (CWDF), China Population Welfare Foundation, China Foundation for Poverty Alleviation, Narada Foundation andTzu Chi Foundation, Association for Aid and Relief, Japan (AAR), ADRA Japan (ADRA), Friends of the Earth Japan, Afghan Mobile Mini Circus for Children, Animals Asia Foundation, Borneo Orangutan Survival Foundation, Oxfam International, Amnesty International, Save The Children, Spark, Charities Aid Foundation (CAF), Association for Cultural Technical and Educational Cooperation (ACTEC), Kashubian Folk University, Linking Foundation, AIDPOL Ltd, Perspektivy, United Way, MPC Social Services, Nastenka, Vera Hospice Charity Fund, VAMOS, Children International, Cure Violence, Ceres, Partners in Health, Acumen Fund, YMCA, Feeding America, Wikimedia Foundation, Bill and Melinda Gates Foundation, The Favela Foundation funds, CARE’s Humanitarian, BrazilFoundation, Hogar Bambi Venezuela, Solaris Perú, Sumando Manos Foundation, Dubai Foundation for Women & Children, Khalifa Bin Zayed Al Nahyan Foundation, The Zayed Bin Sultan Al Nahyan Charitable and Humanitarian Foundation, Sheikh Mohammed bin Rashid Al Maktoum’s foundations, Al Maktoum Foundation, Noor Dubai, UAE Water Foundation (Suqia), Human Appeal International, AIDS Foundation of South Africa, CHOSA South Africa, World Vision South Africa, The South African Red Cross Society, Save the Children South Africa, MIET Africa, The Viva Foundation of South Africa, READ Educational Trust, Wildlife and Environment Society of South Africa, Human Rights Institute of South Africa
Strategies by Key Players:
Player-adopted strategies in the NGOs and charitable organizations market include funding development activities of vaccines for COVID-19, expanding operations in medical assistance, increasing medical access in underdeveloped regions, expanding services in remote localities and expanding involvement in promoting social welfare activities.
Market Growth by Investment Opportunities:
The top opportunities in the NGOs and charitable organizations market segmented by type will arise in the trust and foundations segment, which will gain $79.4 billion of global annual sales by 2025. The top opportunities in segment by mode of donation will arise in the online segment, which will gain $120.1 billion of global annual sales by 2025.The top opportunities in segment by organization location will arise in the domestic segment, which will gain $96.6 billion of global annual sales by 2025.The NGOs and charitable organizations market size will gain the most in India at $29.5 billion.
Market: Trend-based Strategies
Market-trend-based strategies for the NGOs and charitable organizations market growth include incorporating mobile technologies and applications to simplify the process of charitable donations, considering crowd funding platforms to attract more investments, consider investing in CRM software to improve donor communications, consider partnering with corporates to bring about transformative change, investing in predictive and descriptive analytics to generate actionable insights, investing in drone technology for safe and efficient monitoring of wildlife and adopting to virtual fundraiser or campaigns.
Growth Strategies by Altus Market Research for Companies in the Market:
To take advantage of the opportunities, The AMR recommends the NGOs and charitable organizations companies to incorporate mobile technologies for donations, consider crowd funding platforms to raise funds, invest in CRM software to track donations, NGO-corporate partnerships, predictive and descriptive analytics, establish operations in emerging markets, increase visibility through a high-performance website.
