Global Couscous Market: Overview
With their hectic and fast-paced lifestyles, an increasing number of young consumers prefer convenient, easy-to-cook, and affordable food options. Pasta and couscous are products that are convenient, ready-to-cook, inexpensive, versatile, and have health claims such as gluten-free and whole grain food. Aside from that, pasta is a healthy and convenient food option for families, particularly those with children. Another major factor expected to drive the growth of the pasta segment over the forecast period is the growing number of working women and younger population with busy lifestyles in Asia Pacific and the Middle East, who prefer convenience and healthy food options.
Because of rapid development in various economies, the middle-class lifestyle has improved significantly in recent years. In addition, the increasing number of working members in a family and rising disposable income have resulted in shifting food consumption patterns. Convenience food consumption is increasing, which will likely fuel the growth of the pasta segment in the coming years. Pasta’s raw materials, such as wheat, barley, rice, and maize, are widely grown in almost every part of the world and thus readily available. This factor is having a positive effect on the pasta market.
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Increased obesity, combined with changing lifestyle and eating habits, is causing a rapid consumer shift toward high protein, gluten-free, and low-calorie food products. Consumer demand for such healthy food options is growing significantly in countries such as the United States, the United Kingdom, and Japan. Manufacturers are responding to increased demand for value-added products in various countries by offering healthy pasta and other convenience food products with additional nutritional benefits. This rising demand for pasta is fueling rapid growth in the pasta industry. The organised retail format accounts for a sizable portion of total revenue from pasta and couscous food products. The retail chain is expanding rapidly as economies grow, which is expected to drive demand for pasta in developing economies.
Global Couscous Market: Major Players
Valeo Foods Group Limited
Regina Pasta & Food Industries
Weikfield Foods Pvt. Ltd.
Nestle S.A.
US Durum Products Ltd.
Pastificio Antonio Pallante S.R.L.
ITC Foods Limited
Pasta Foods Ltd.
The Hain Celestial Group, Inc.
Ebro Foods S.A
Global Couscous Market: Types
Dried
Fresh/Chilled
Others
Global Couscous Market: Applications
Supermarket/Hypermarket
Convenience Stores
Unorganized Small Stores
Others
Because of rising health consciousness among people, the market for pasta and couscous is expected to see an increase in the launch of healthy and premium product offerings. For example, Godrej Group’s Nature’s Basket unit announced the launch of a new Healthy Alternatives’ brand in September 2016, which includes products such as organic grains and gluten-free pasta. These will be marketed as its premium high-end food offerings. As a result, rising demand for premium pasta and couscous is expected to drive market growth. Key players are focusing on product innovations, particularly in the kids segment, to increase pasta sales through the introduction of innovative packaging and product designs, which are expected to offer a massive growth opportunity to the pasta and couscous market.
