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Get Ahead in 2023: Start Using PR in Your Marketing Strategy 

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With the start of 2023, it is time to rethink how your business uses PR as part of its marketing strategy. Many companies overlook PR or do not think it will work as part of their overall marketing strategy — but they could be missing out on a huge opportunity. Using PR, your business can get your message across to a broader audience faster and have a trusted third party objectively tell your story. 

The Benefits of Using PR for Your Business 

When used correctly, public relations can be incredibly effective for small businesses. Here are just some of the benefits that come from using PR for your business:

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• Reach a Wider Audience – A single press release may reach thousands or even millions of people through various media outlets. This is far more effective than other forms of advertising, which may only reach dozens or hundreds; 

Build Credibility – Having a third-party source report on your product or service builds credibility with potential customers who are more likely to trust what they read in the news versus what they hear directly from you; 

• Establish Authority – Being featured on reputable news sources gives you instant authority within your field.  

• Increase Traffic – The more people who see stories about you and then visit your website, the better chance you have at converting them into paying customers. 

It’s important to note that there are risks associated with using public relations, primarily if mishandled, so make sure you do plenty of research before getting started!  

How to Use PR Effectively in Your Marketing Strategy 

Using public relations effectively requires careful planning and execution with an end goal. Here are some tips for maximizing the effectiveness of PR for small businesses:   

• Have a plan – Before sending out press releases or pitching ideas to reporters, ensure you have a plan set up, so you know what type of coverage and audience you want. 

• Be consistent – Send out press releases regularly with updates and new products/services so that people stay interested. 

• Monitor performance – Track each press release’s success by measuring the number of views, clicks, mentions, and other metrics.  

• Follow-up – This one is often overlooked but should never be forgotten! Make sure to follow up after8 Social Media Tricks to Attract More Customers to a Business sending out press releases by emailing reporters or commenting on articles featuring you/your product/service.    

• Take advantage of social media – Use Twitter, Instagram and Facebook to share updates about upcoming events or breaking news related to your industry.    

• Leverage influencers – Reach out to influencers (bloggers/YouTubers) who can help spread the word about your product/service by featuring it in blog posts and videos.   

Find A PR Agency That Works

As a business owner, you don’t have to stretch yourself too thin trying to manage your public relations. With the right PR agency, you can get the experienced help you need to boost your organization’s success. Investigate a few different agencies and find out which one best fits what you’re looking for – whether it be creating campaigns that trend on social media or improving how people think of your brand. Make sure to look into each agency’s history and determine which has helped companies like yours achieve their goals before making a decision. With careful vetting, finding the right PR agency will make all the difference for your company’s success. 

Final Thoughts

The power of public relations should be noticed and utilized. As small businesses and entrepreneurs move into the new year of 2023, it is essential to understand just how powerful and effective public relations can be. If harnessed correctly, PR can significantly impact both visibility and sales. For example, by carefully crafting press releases that spread across both digital and traditional media outlets, small business owners can reach more vast and diverse audiences than ever before. 

Through engaging stories, companies and organizations increase credibility for their organization in multiple markets. By strategically using PR in their marketing plan, small businesses will realize incredible returns on their investments in terms of exposure and growth opportunities. So don’t let another year go by without taking advantage of what public relations have to offer––make 2023 the year you integrate it into your marketing strategy!