Facebook’s new rule – Only local advertisers able to run electoral Ads


Facebook has introduced new policies in countries conducting 2019 votes under which only the local advertisers would be able to run electoral ad campaigns. The new rules are established for curbing election interference before the significant number of voters in the next few months. Beginning with Nigeria where the rules are already implemented on Wednesday allowing the advertisers located in the country to run electoral ads mirroring a policy during the Irish referendum in May 2018.  Katie Harbath, Facebook’s director of global politics and outreach was recently quoted in an interview stating” Facebook’s new ad rules bring stricter implementations to countries with big 2019 votes.”

The same policy is expected to be effective in Ukraine coming February due to its presidential elections on March 31. In India Facebook will be placing all the electoral ads in a searchable online library starting next month said the director of product management, Rob Leathern at the company. The company believes that holding the ads in a library for the last seven years shall help the fighting interferences. The Indian ad campaign shall also contain contact information of some ad buyers or their office regulatory certifications. For individuals, Facebook said it would ensure their listed name matches the government issued id details. Extra steps would be taken to verify identities and location of political ad buyers In the United States and India will be introduced prior to elections this year.

Ad libraries on some countries will not include issue ads however the Facebook’s much-debated US archive includes ads about much-debated issues such as climate changes and immigration policy though they may not relate to the ballot measure. Philippines, Indonesia, Israel and Australia are among the other nations holding key elections this year for which Facebook would be implementing weighing policies.