DTAC data study reveals key tourism trends

Published by
The Bangkok Post

Firm closely analysed users’ mobility data SET-listed mobile operator Total Access Communication (DTAC) has joined hands with other parties to capitalise on mobility data in a study aimed at supporting the second-tier provincial tourism drive through three key strategies — micro-tourism, experience-based overnight tourism, and tourism clusters. Other parties that took part in this research project were the National Digital Economy and Society Commission, Chulalongkorn University, and Boonmee Lab. The study used mobility data from June 2020 to October 2021. The data was drawn randomly from arou…

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