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Disney seeks old magic in return of ex-CEO

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AFP

New York (AFP) – In a dramatic twist worthy of a “Star Wars” spin-off, Disney ditched CEO Bob Chapek and brought back Bob Iger, Hollywood’s most respected executive, who faces a huge challenge to revive the Magic Kingdom. Iger’s return comes as Disney is trying to negotiate an uncertain era, where investors have lost faith in some of the most storied names in US media as companies bleed cash in the hunt for customers to streaming platforms. Disney’s board of directors rehired Iger for a two-year contract that will add to the 15 years he ruled over the company until 2020, when he handed the rei…

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