Electromechanical pointer instruments are rapidly being replaced by instrument clusters with digital displays. Furthermore, in the future generation of automobiles, digital instrument clusters are expected to replace analog instrument clusters. The world’s instrument clusters are divided into three categories: digital, analog, and hybrid. The analog cluster is a traditional instrument panel with a physical dial and a speedometer needle. On the LCD, VFD, or TFT-LCD screen, a digital instrument cluster displays all of these traditional instruments.
Such digital instrument clusters can be programmed to display the appropriate selection of virtual instruments according to the driver’s preferences. A hybrid cluster is a combination of analog and digital clusters. Furthermore, they can enhance the appeal of a vehicle with eye-catching graphics. Therefore, most of luxury brands are seeking to differentiate their vehicles through the inclusion of digital instrument clusters. It is expected that over seven million cars will have fully digital instrument clusters by 2018. Digital instrument clusters that offer personalization are a key selling point.
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Digital Instrument Clusters: Drivers & Restraints
The key factor driving the digital instrument clusters market is a substantial rise in automobile output and its personalization. A digital instrument cluster that is reconfigurable is very appealing. Features such as distance until next charge, information on a battery charge, and other driver information, can easily be displayed using a digital instrument cluster. These features are driving the market for global digital instrument clusters. Another factor driving the market for global digital instruments is consumer trends.
Tablet, PC, and smartphone ownership is increasing and there are opportunities to integrate these devices to drive global digital configurable instrument clusters. Furthermore, the economic and environmental constraints upon the engine designs are driving the introduction of digital instrument clusters since the interior gains more attention from OEMs as a way to differentiate. Another feature that is driving the global digital instrument clusters market includes advanced technological features such as reusability, dynamic, scalable, simple, and attractiveness.
Digital instrument clusters needs a larger LCD display- often 1280 x 480 pixels, thus leading to higher cost. Also, an 8 or 16-bit CPU cannot transfer that many pixels, hence the digital cluster needs a 32-bit CPU. In addition, the level of software capability needed extends beyond the traditional entrenched skill set. These factors act as restraints for the digital instrument clusters up to a certain extent.
The demand for digital instrument clusters in automobiles is anticipated to grow at an accelerated pace mainly due to significant growth in the automobile industry globally. Furthermore, the smartphone segment is also expected to grow at a high CAGR during the forecast period.
Digital Instrument Clusters: Region-wise Outlook
On the basis of region North America, the Asia Pacific and Japan are expected to be the dominant players as a result of growing economies in these regions. The Indian electronics system design and manufacturing (ESDM) industry is one of the fastest-growing industries in the country, which is further boosting the demand for digital instrument clusters in the region. The global digital instrument cluster market is anticipated to grow at a steady rate in other regions of the world as a result of a slowing global economy in these regions.
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Digital Instrument Clusters: Key Players
Some of the market participants in the global digital instrument clusters market are Nippon Seiki Co., Ltd., Ford Motor Company, Audi AG, Renault, Volkswagen, Kia Motors Corp., BMW AG, Jaguar Land Rover Limited, NVIDIA Corporation and Tesla Motors.
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Key Segments Profiled in the Digital Instrument Cluster Market Survey
By Display Type:
By Display Size:
- 5-8 inch
- 9-11 inch
- >12 inch
- Tablet PC/Desktop/Notebook
- North America
- Latin America
- Western Europe
- Eastern Europe
- Middle East and Africa
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