Given the COVID-19 pandemic’s effects, AMR projects that the global digital advertising industry will generate $608.8 billion in revenue by 2026 (down from the pre-COVID-19 prediction of $664.7 billion), indicating a 2019–2026 CAGR of 9.12% (downgraded from 11.29%). The lion’s share of media advertising is increasingly going to digital advertisements.
This 167-page report, “Global Digital Advertising Market 2020-2026 by Platform, Ad Format, Industry Vertical, and Region: COVID-19 Impact and Growth Opportunity,” is highlighted by 78 tables and 74 figures and is based on a thorough analysis of the entire global digital advertising market and all of its sub-segments through extremely detailed classifications. Premium primary and secondary information sources are used to create in-depth research and assessment, with input coming from business specialists working across the value chain.
The research offers historical market information for the years 2015 through 2019, revenue projections through 2020, and predictions through 2026. (Note: The report will be revised as needed before delivery such that the most recent historical year serves as the base year and the forecast spans the following 5–10 years over the base year.)
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The following aspects are identified and examined in-depth qualitative analyses:
• Market Organization
• Growth Agents
• Challenges and Restrictions
• Market Opportunities & Emerging Product Trends
• Fiver Forces Porter
An upbeat, fair-minded, and cautious outlook is used to forecast the global Digital Advertising Market trend and outlook. The global digital advertising industry is quantified from the perspectives of Platform, Ad Format, Industry Vertical, and Region using the balanced (most likely) projection.
The global market is divided into the following sub-markets based on platform, with yearly revenue for each part from 2015 to 2026 (historical and forecast).
Mobile Ad
• In-APP
• Mobile Web
Desktop Ad
Digital TV and Others
Based on ad format, the global Digital Advertising Market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
Digital Display Ad
• Programmatic Transactions
• Non-programmatic Transactions
Internet Paid Search
Social Media
Online Video
Others
Based on industrial vertical, the global Digital Advertising Market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
• Media and Entertainment
• Consumer Goods & Retail Industry
• Banking, Financial Service & Insurance
• Telecommunication IT Sector
• Travel Industry
• Healthcare Sector
• Manufacturing & Supply Chain
• Transportation and Logistics
• Energy, Power, and Utilities
• Other Industries
Along with the listed national/local markets, the following geographic areas are thoroughly investigated:
• APAC (Japan, China, South Korea, Australia, Indonesia, and Rest of APAC) (Japan, China, South Korea, Australia, Indonesia, and Rest of APAC)
In Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
• America, North (U.S. and Canada)
South America (Brazil, Mexico, Argentina, Rest of Latin America)
• RoW (Saudi Arabia, United Arab Emirates, Egypt) (Saudi Arabia, United Arab Emirates, Egypt)
Comprehensive analysis and annual revenue data for each of the aforementioned regions or nations are available for the years 2015 through 2026. Key national and local markets are also broken down by platform, ad format, and industry vertical over the course of the projection years, along with a breakdown of all regional markets by country.
The research also discusses the expected supply trend, the present competition environment, and key vendors, including both established market leaders and significant up-and-coming companies.
Through AMR’s Risk Assessment System, possible risks related to investments in the worldwide digital advertising market are evaluated scientifically and qualitatively. Critical Success Factors (CSFs) are developed based on the risk analysis and evaluation as a guide to assist investors and stockholders in identifying emerging possibilities, managing and minimising risks, developing suitable business models, and making informed strategies and decisions.
Key Players:
Alibaba
Amazon
Apple Inc.
Applovin Corporation
Baidu
Facebook Inc.
Google, Inc.
Microsoft Corporation
Nokia
Sina
Tencent
Twitter
Verizon
Yahoo! Inc.
