Deep dive with DreamWorks’ former CTO: ‘Forget social media, the Metaverse tracks people much more intimately’

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City AM

By Michiel Willems The novel Snow Crash has had the privilege of coining a term that would later become one of the most important words of the 21st century: metaverse. Google search trend data for the term shows an explosion from relative obscurity with a search volume score of 4/100 in early October 2021, to an all-time global high by search volume at 100/100 just two weeks later. Ever since, interest has remained consistent if not grown even further, with everything from crowdfunded startups to tech giants, to any other business really, aiming to get in on the action, City A.M. sat down with…

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