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Data under the microscope: an update

Data benefits

 

When we look around ourselves it is easy to see how the book written by Dan Brown by the name of Origin could become a reality in human lives a lot quicker than expected. Human beings are increasingly relying on sophisticated technologies to make their lives easier and also to get more accomplished, therefore increased efficiency and productivity. In the digital environment where in individuals and business function a tremendous amount of data is collected and although such data is extremely valuable it is not always that easy to utilize the data efficiently. There are different storage models and studying the data contained in that systems can be an extremely time-consuming process which will also be very costly for the company involved. The same thing is true for all of the collected voice data and to make those things available for analyzing and to prepare them for use in various AI systems is no easy task. There is also the constantly changing software environments which makes it difficult for users to interact with those systems. Nevertheless what those companies who have a critical interest in all collected data is now looking at, is sophisticated automation systems as the solution for this problem.

Understanding the needs of the consumer

 

Understanding the needs of the consumer is at the very heart of the whole business data collection process. It is only when all collected data is properly analyzed that businesses will be in the position to provide a personalized customer experience. And this is why all predictions in the industry say that the focus on data will be increased and this will also apply to voice data because everyone is in agreement that such voice data is incredibly valuable in order to increase business profitability. This is why they will be increasing shifts to which the use of automation combined with sophisticated artificial intelligence. You cannot provide an efficient service to your customer if you do not understand their individual needs. This is why most businesses depend critically on feedback and interaction at all those things have to be carefully analyze because this can give the business insight into buying patterns. With all of that data the business is better able to respond to those needs which has been uncovered. Nevertheless the problem which is slowing the process down is human limitations.

Tuned in to consumer’s needs

 

It is those businesses who are continually doing research and are listening to what consumers are saying and you are continually analyzing in order to form a more accurate understanding of the latest way in which consumers experience things especially as far as popular brands are concerned that will be in the best position to make well-informed decisions regarding the implementation of AI in order to ensure that they businesses will be able to benefit optimally from such systems. Automation and AI systems have to be designed so that marketing software and applications is able to communicate in order to ensure more effective use of data because only then will businesses be in the position to operate efficiently. Most businesses across multiple industries have now come to the conclusion that access to collected voice data is extremely important as far as their AI strategies is concerned. Increases in company budgets can be expected which will be spent on AI systems and sophisticated machine learning engines which will soon replace humans in the quest to more effectively analyze voice data.

Avi Ben Ezra

Avi Ben Ezra is the Chief Technology Officer (CTO) and Cofounder of SnatchBot and SnatchApp (Snatch Group Limited). He leads the Group’s long-term technology vision and is responsible for running all facets of the tech business which includes being the architect of the platforms and UI interfaces. Avi has proven tech track record and 15+ years of demonstrated career success developing tech initiatives of organizations of varying size and scope. Avi possesses in-depth experience in developing digital market places within Fintech and AI.
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