Global Customer Relationship Management report from Global Insight Services is the single authoritative source of intelligence on Customer Relationship Management market. The report will provide you with analysis of impact of latest market disruptions such as Russia-Ukraine war and Covid-19 on the market. Report provides qualitative analysis of the market using various frameworks such as Porters’ and PESTLE analysis. Report includes in-depth segmentation and market size data by categories, product types, applications, and geographies. Report also includes comprehensive analysis of key issues, trends and drivers, restraints and challenges, competitive landscape, as well as recent events such as M&A activities in the market.
Customer relationship management (CRM) is a term that refers to practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving customer service relationships and assisting in customer retention and driving sales growth.
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Market Segments
The Customer Relationship Management Market is segmented into component, deployment mode, organizational size, and region. By component, it is bifurcated into software and service. Depending on deployment mode, it is categorized into on-premise, cloud, and hybrid. On the basis of organization size, it is categorized into large scale and small and medium size enterprises. Region-wise, the market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World.
Key Players
The Customer Relationship Management Market report includes players such as Salesforce.com, Microsoft Corporation, SAP SE, Oracle Corporation, ADOBE INC, SugarCRM Inc, Zoho Corporation Pvt. Ltd, Copper CRM, Inc, Insightly, Inc and Sage Group.
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Key Trends
Some of the key trends in Customer Relationship Management technology are as follows:
There is a shift from on-premise to cloud-based solutions: More and more businesses are opting for cloud-based CRM solutions as they offer greater flexibility and scalability.
There is an increase in the use of mobile CRM solutions: With the increasing use of smartphones and tablets, businesses are now offering CRM solutions that can be accessed on these devices. This allows salespeople to access customer data even when they are on the go.
There is a growing need for social CRM solutions: With the increasing use of social media, businesses are now incorporating social media into their CRM strategies. This allows them to better engage with their customers and provide them with timely support.
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