The report forecasts the curling iron market to rise at above 7.1% CAGR between 2022 and 2029.the curling iron market is driven by consumer interest for achieving salon-like hairstyle at home. The launch of economical versions curling irons has been stoking their sales in the last couple of years. In its recent study, Future Market Insights (FMI) offers exclusive insights into the market, covering factors enabling its expansion.
The research also identifies potential risks and analyses the strategic actions taken by industry participants to obtain an edge over rivals. The market will benefit greatly from consumers’ growing willingness to spend money on current fashion trends.
Curling iron sales were significantly boosted by social media influencers. Since the advent of YouTube, videos demonstrating the materials needed to create celebrity- or salon-like hairstyles at home have been popular on social media.
Curling iron manufacturers are also benefiting from this trend, which was regrettably hampered by the exceptional COVID-19 epidemic. Curling iron sales are reportedly sluggish worldwide while retail establishments are still closed due to lockdown orders.
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Customers in pandemic-affected countries have demonstrated a preference for staying in. People are likely to accept working from home as a necessary component of the new normal even if the government relaxes its stance on lockdown orders. Curling iron sales have been negatively impacted by consumers’ lack of motivation to leave the house as they continue to stay away from social gatherings and public spaces in an effort to slow the spread of the new coronavirus.
A sizeable portion of consumers are less willing to spend on fashion accessories than they are on necessities, which could hurt sales. The market is anticipated to begin recovering once the pandemic is over, though, as consumers are unlikely to give up their fashion preferences anytime soon.
FMI’s report offers a comprehensive overview on the curling irons market. Some of the key takeaways from the report are:
- Portable and travel-friendly curling irons are expected to be appealing to consumers
- To attract consumers, some of the leading brands have been launching curling irons with features such as anti-oxidant and vitamin coatings
- Focus on innovation will increasing with time as companies look for methods of outsmarting competition. Companies primarily intend to offer multiple attributes. For instance, Revlon’s Nutrifusion line has curling irons infused with moringa and macadamia extracts to offer hair conditioning
- Commercial applications of curling irons are expected to account for the primary share of revenue generated in the market. Demand witnessed in the household sector is forecast to rise considerably in the coming years
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Who is winning?
Competition in the global curling irons market is expected to get fiercer in the coming years. The launch of advanced products will spoil consumers with choices, while their preferences are already expected to evolve and get more dynamic. Aiding competitive trends will be the entry of several smaller brands.
Investing in innovations will therefore remain a key strategic move among companies operating in the market. Besides this, FMI projects ample focus on branding and promotional activities. These companies are expected to collaborate with social media influences to leverage their online presence.
According to FMI, some of the leading companies operating in the market are Koninklijke Philips N.V., Conair Corporation, Helen of Troy, Curlingiron.org., Spectrum Brands, Inc., Lunata Beauty, Dyson, Revlon, Inc., Andis Company, Geloon, among others.
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Curling Irons Market by Category
- Curling Tongs
- Curling Wands
- Convenience Stores
- Specialty Stores
- Discount Stores
- Independent Small Stores
- Multi-brand Stores
- Online Retailers
- Other Sales Channels