You spent tons of time, plus a lot of blood, sweat, and tears, and your music is finally ready to release. However, it’s your first time putting your sound out there in public, and you don’t know what to expect or how to make sure that your target audience hears your music for the stunning work it is.
Good news – you can read everything you need to know about releasing your music here.
Go Digital for Distribution
These days, it’s best to distribute your music, if at all possible, digitally. Don’t worry about burning your music to CDs, selling them in person, or handing them out to people at the local music store. Instead, digitize your songs, if they haven’t been, and be prepared to put them on platforms like Spotify, arguably the most popular music-listening platform.
Digitally releasing your music allows it to reach as many people as possible, often for a meager cost. Spotify, for example, allows you to upload songs relatively cheaply, even after you build up an audience.
If you want to know how to upload music to Spotify, check out this linked tutorial. It’s quick and easy, no matter what type of music you want to upload.
But though uploading music to Spotify is easy, it’s not the only digital distributor you can rely on. Apple Music is another excellent choice, as are these options:
- Songtradr, which offers unlimited distribution of your music for about $50 annually
- CD Baby, which also allows you to distribute your albums to people for about $50 per album
- Amuse, which is excellent for independently distributing your music. Use Amuse, a completely free platform, and your song will be placed on Spotify, Apple Music, and other major stores
- YouTube – this last choice could be particularly smart if you already have an audience from other content you create
Promotion is Key to Making a Profit/Building an Audience
As with any media, you must promote your music frequently and effectively to build an audience and profit. Before releasing your new tracks or albums, consider releasing a few promotional materials, like advertisements or online posters.
Even after you release your music, continue promoting it to spread the word far and wide and drum up anticipation for your next big release.
All Music Releases Start Slow at First
It’s easy to be discouraged when you first release new music. But it’s important to remember that all music releases start slow, unless you’ve already made it to the top and are a popular pop artist like Taylor Swift.
Assuming you aren’t already popular, don’t get disheartened if your new releases only have a few views at first. Those tracks and albums will pick up viewers as you stick with it.
It’s a Good Idea to Release Singles to Start Out
If you are releasing new music for the first time, consider releasing singles rather than full albums, at least at first. Why?
Simply put, releasing singles is easier and gives you time to refine your style and take feedback from critics. Over time, you can release more singles and continually perfect your craft, resulting in better music releases in the future.
Try a “Cascading” Strategy
Consider using a cascading strategy if you want to release multiple singles in a sequence. This means releasing one song, then releasing the same song with your new track together in a pair when the time comes.
When you have a third song to release, bundle it with the first two tracks as well. This is beneficial since it exposes new listeners to your earlier work, helping those songs get more views and your bank account earn more money.
Track Your Stats to Determine the Best Time to Release Music
Don’t forget to keep careful track of music analytics. Look at which music releases have the best performance and analyze why they did so well. Did you release the tracks at a specific time? Did you use a particular marketing strategy?
Look at those successes to figure out the best time to release music for your target audience and what music to continue to release in the future. Creativity is just one part of succeeding in music. The other half is business sense and market knowledge! The more you track your music analytics, the more successful you’ll be.
The key to successfully releasing your music is patience, strategy, and preparation. Take advantage of modern tools that artists like you benefit from, such as Spotify, and be prepared to wait for a bit before your music takes off. It’s a long journey no matter what, but sooner or later, your audience will discover your sound and reward you for all your hard work.