Costco Now Ranks As a Top-Tier ‘Intimate’ Brand

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Knewz

By Richard Horgan Los Angeles (Knewz) — What do Target, Costco and Harley-Davidson have in common? They are the new entrants in this year’s Top 10 favorite brands, as compiled by MBLM, a New York marketing agency. A total of 3,000 U.S. consumers were surveyed and products were measured by various “brand intimacy” metrics, or ways buyers feel loyalty and attachment to the items they own. Target came in at No. 4, after Apple, Amazon and Disney. Costco is No. 8, below YouTube, Toyota and Walmart. And Harley-Davidson, at No. 9, is just ahead of Google. In 2021, the percentage of respondents who to…

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