Consumers Will Walk Away Quickly After a Single Bad Experience

Published by
The Street

By Brian O’Connell Are consumers growing more fickle over brand alliances? With their backs to the wall economically, U.S. consumers have no problem turning away from large retail brands at a moment’s notice. That’s the takeaway from a new study by Propel Software entitled “Consumers Want Enhanced Experiences”. The study, which canvassed 2,000 U.S. adults over their consumer brand experiences, found that 54% of shoppers “would stop using a brand after just one bad experience.” The study also found that: 24% of consumers will break up with a brand over inconsistent or obsolete online product in…

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