Consumers are ready to boycott brands over their stance on Ukraine

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Would you be willing to give up your favorite brand if you learned that it is maintaining its operations in Russia, given the current geopolitical context? According to a survey by GlobalData, 41% of consumers would not hesitate. From the environment to animal welfare to the origin and composition of products, consumers are increasingly attentive to the practices and values of companies and brands. And, according to a survey conducted by British data analysis firm GlobalData, the war in Ukraine could be added to the list of consumer demands and expectations. Indeed, 41% of “global consumers”  …

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