a major market driver
The usage of interactive books for early literacy is one of the main drivers fueling growth in the interactive children’s book market. Growing concern has been expressed regarding the increase in children who are having difficulty learning to read and how this may affect people’s futures. The challenges young children have when learning the foundational abilities needed to read and write have an immediate impact on the rest of their academic careers. To help people achieve better educational and life outcomes, early intervention programmes focused at reducing reading failure are becoming more prevalent. Parents frequently utilise interactive children’s books to both educate and spend time with their kids. They assist kids improve reading abilities quickly. These publications assist in addressing the key issue when
Major Market Obstacle
One of the biggest issues facing the market for interactive children’s books is digital addiction. The increased usage of smartphones and other wireless devices by kids for gaming and studying has raised concerns about digital addiction. Parents, teachers, and government officials are concerned about the amount of time kids spend using these gadgets since it has diminished their physical activity and is leading to a number of health problems, including obesity, anxiety, and depression. The use of technology by vendors in the global market for interactive children’s books and the expansion of digital interactive children’s books can both be severely impacted by such detrimental health impacts.
The children’s publishing market can be divided into a number of categories, including hardcover and paperback books. The biggest publishers are Simon & Schuster, Penguin Random House, etc. on a global scale. The major players in the world of children’s publishing are Penguin Random House, Simon & Schuster, Hachette Livre, etc. The top 3 producers globally control more than 39% of the market.
The largest market is Asia-Pacific, which has a market share of approximately 37%, followed by North America and Europe, which each have a market share of around 57 percent.
With a market share of more than 45%, Paperback is the most significant product category. Offline book stores are the most prevalent application, followed by online book stores.
Global Children’s Books Market: Major Players
De Agostini Editore
Houghton Mifflin Harcourt
Phoenix Publishing and Media Company
Oxford University Press
China Publishing Group Corporate
Simon & Schuster
China Education and Media Group
Springer Science and Business Media
Global Children’s Books Market: Types
Global Children’s Books Market: Applications
The youngest generation, which is undoubtedly more connected and “wired” than any other and is significantly less likely to read books than anybody else, is also posing challenges to the business. The impetus is on to use internet tools to make the content more approachable and to try to attract kids through social networking sites like Facebook and Twitter. However, there is no assurance that the book will ever reach a reader even after all of these tasks are completed and done effectively. Some voices are urging that children’s e-books should incorporate linkages to games, audio files, and even video in order to hedge their bets and perhaps completely alter the face of children’s books. Publishers, writers, and other business stakeholders are left with value.
Market Research and Insights: The Children’s Book Publishing Industry
At a projected CAGR of 3.0% from 2021 to 2027, the size of the worldwide Children’s Publishing market is expected to increase from USD 9086 million in 2020 to USD 11100 million by 2027. The paper then looks at the market’s state of development and possible global designs for the children’s publishing sector. In order to fully and extensively study and uncover market features and prospects, it similarly separates the Children’s Publishing market by kind and by application.