The global car detailing market is estimated to grow at a rapid pace during the forecast period, due to a rise in sales of passenger vehicles, an increase in demand for car cleaning services, and surge in demand for automobile cleaning products from vehicle buyers. The car detailing market is witnessing a growing trend of using vacuums and blowers as well as steam cleaners to clean vehicles. The market is also being driven by an increase in sales and adoption of services such as pressure washing, foam washing, and tire/wheel cleaning. This helps owners to clean their vehicles better and maintain the overall esthetic appeal of their vehicles. Manufacturers operating in the car detailing market are tapping into incremental opportunities by offering new services such as laser cleaning of vehicles; Teflon coating to protect the vehicle from rust and corrosion, and gold plated polishing to improve the esthetic appearance of vehicles.
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Car Detailing Market
Car detailing is the process of performing systematic operations and procedures in order to keep the vehicle in the best possible condition. Based on car detailing type, the market has been segmented into external detailing and internal detailing. Interior car detailing is achieved by the removal of both visible and fine dust particles and contaminants from the vehicle’s interior, while external car detailing is achieved by polishing the exterior in order to achieve an original blemish-free exterior surface finish. The car detailing market analysis reveals a rise in trend of usage of pressure and foam washing, which is also boosting the car detailing market. Increased focus on automotive hygiene, rise in need to maintain the esthetic appeal of the vehicle, adoption of advanced vehicle cleaning techniques, and rise in sales of passenger vehicles along with premium and luxury vehicles are some of the prominent factors driving the market. Furthermore, the car detailing market size is also estimated to grow due to the offering of new services by car or vehicle detailing service providers to their clients. Key vendors in the car detailing market are focusing on innovations in car wax polish, paint correction, car seat cleaning, interior car wash, etc. Market players are expected to gain prominent future business opportunities in car detailing market in the next few years.
Rise in Demand for Steam Cleaners to Drive Global Car Detailing Market
Based on product type, the vacuum and blower segment is expected to hold a major share of the market, while the steam cleaners segment is growing rapidly due to an increase in usage of steam cleaning techniques in vehicles. Steam cleaning offers deep cleaning of the vehicle by using steam at temperatures above 100 degrees Celsius. It removes harmful and infection causing germs from the vehicle surface effectively. The car washing services market is witnessing high demand for foam washing, pressure washing, and tire/wheel cleaning by vehicle owners. This is anticipated to propel the global car detailing market since it has led to increased sales of vacuum and blower systems as well as automotive cleaning foams.
Increase in awareness about vehicle hygiene during the COVID 19 pandemic as well as a rise in adoption of degerming of vehicles has boosted the car detailing market. Rise in sales of passenger vehicles due to an increase in disposable incomes through sustained economic growth and growing urbanization and migration of people from rural to urban areas for employment have significantly driven the car detailing market. Introduction of customized automotive detailing services, such as gold plating, and newer technologies, such as laser cleaning, are some of the prominent trends in the car detailing industry. These trends are generating new revenue streams for car detailing service providers and are expected to further increase the demand for car detailing. Increased awareness about vehicle hygiene in several countries in developed regions, such as North America and Europe, and the longer lifespan of vehicles are driving the car detailing industry in these regions.
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In terms of product type, the duster segment held a major share of the global market in 2021. The segment is estimated to maintain its dominant share during the forecast period. This is primarily due to the versatility of using dusters in several basic vehicle cleaning applications such as dusting and wiping as well as their low cost and employment of manual labor in emerging markets such as Asia Pacific, Middle East & Africa, and South America. The steam cleaners segment is projected to grow at a notable CAGR owing to a rise in the demand for steam cleaning of vehicles.
High Demand for External Car Detailing Services
The outer vehicle surface of a vehicle is more prone to dirt and dust particles, forming a thick layer of dirt and dust on the vehicle body. This results in heavy soiling of exterior vehicle panels leading to the majority of the vehicle owners opting for external car detailing services. Moreover, growing focus of vehicle owners on the outward appearance of their vehicles is boosting the demand for external car detailing services. Furthermore, the internal car detailing segment is estimated to grow at a rapid pace during the forecast period. This is because vehicle owners are opting for internal car detailing services such as degerming of their vehicles to get rid of harmful germs present in the vehicle interior surfaces that can cause infections to humans, especially during the COVID 19 pandemic.
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