Burger King Tries Something McDonald’s Failed At

Published by
The Street

By Daniel Kline The fast-food chain wants to be more than the “Home of the Whopper.” Fast-food chains try a lot of things. Most of them fail. Some of them come and go without getting that much attention, while others become punchlines for decades. McDonald’s (MCD) – Get McDonald’s Corporation Report, for example, once offered Fish McBites, a fish-based take on the Chicken McNugget. That one barely made a ripple and it’s consigned in history next to forgotten Filet-O-Fish mascot, Phil A. O’Fish. McDonald’s also had some very loud failures like the McDLT, a heavily hyped sandwich served in a two…

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