Burger King Menu Adds a New Whopper (And People Hate It)

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The Street

By Colette Bennett Burger King prides itself on endless reinvention of its star product. If there’s any one thing that Restaurant Brands International’s (QSR ) – Get Restaurant Brands International Inc. ReportBurger King is known for, it’s the constant, tireless reinvention of the Whopper. Originally launched in 1957 for the fine price of 37 cents (about $3.80 currently), the flame-grilled sandwich is the bedrock of the Burger King brand. But if you look at revenue, it’s easy to see that people choose McDonald’s (MCD) – Get McDonald’s Corporation Report and Wendy’s (WEN) – Get Wendy’s Company …

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