Britons cut back on meat and fish as cost of living crisis bites

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Reuters UK

By James Davey LONDON (Reuters) – Britons are buying less meat, fish and poultry as they look to save cash, amid a worsening cost of living crisis. Market researcher NielsenIQ said on Wednesday, volume sales of meat, fish and poultry fell 13% in the four weeks to April 23 year-on-year, a period that included the Easter holiday, and fell 7.8% year-on-year on a value basis, indicating that UK shoppers are moderating their purchasing in this category. Surging prices are causing the biggest squeeze on UK household incomes since at least the 1950s and consumer confidence is at near record lows. Las…

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