BRICS Oral Care Market Share, Demand Analysis, Growth, Trends and Forecast – 2020

The FMI analysis predicts that from 2014 to 2020, global demand for oral care products would grow at a CAGR of 4.5 percent, bringing in US$50.8 billion in sales. On the other hand, the BRICS oral care market is in a far stronger position, with demand rising at a nearly double CAGR of US$8.4 percent over the same forecast period. By 2020, the market for oral care products in the BRICS nations is expected to be $17.3 billion. The firms that manufacture and distribute dental products, dental research and development organizations, governmental organizations, dental professionals, venture capitalists, and investors are the target market for this report.

According to a new report by Future Market Insights, several firms, including Uniliver Group, Colgate-Palmolive Co., Koninklijke Philips N.V., Procter & Gamble Co., Johnson & Johnson Inc., and GlaxoSmithKline Plc., hold a strong position and are predicted to keep it in the near future (FMI). The dental care business in the BRICS nations is, nonetheless, quite competitive. The majority of these companies use conventional methods, such as the development of cutting-edge products and aggressive marketing efforts, to entice and retain customers. Due to the growing demand for organic products, vendors now have more chances to impress city dwellers and develop new revenue streams.

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The survey notes that customers are increasingly prepared to pay for a range of items that helps them maintain the health of their dental and respiratory systems as a result of increased disposable income among urban populations in BRICS countries, namely Brazil, Russia, India, China, and South Africa. The ubiquity of cellphones and the rising popularity of social media have made it easier to spread awareness across vast populations, which is helping the BRICS oral care market gain pace. Additionally, there is a growing market for dental care products that are eco-friendly and contain organic components. Another factor driving demand in this market is consumers’ increasing awareness of the importance of oral hygiene.

Toothpaste Most Profitable Product Segment

On the basis of product type, the oral care market in the BRICS countries is segmented into primary oral care including toothbrush and toothpaste and secondary oral care including dental floss, mouthwash, denture care, and others such as whitening strips, chewing gum, and mouth fresheners. Currently, primary oral care sub-segments collective account for the most prominent chunk of demand, with toothpaste producing the maximum demand. Gel toothpaste, sensitivity-resistant toothpaste, and gum strengthening toothpaste are a few new products attracting specific customers. On the other hand, the demand for secondary oral care products is projected to increment at a strong CAGR of 14.5% during the forecast period of 2014 to 2020, gaining traction from the introduction of new products in this segment.

Based on distribution channel, the BRICS oral care market has been bifurcated into departmental stores, convenience stores, hypermarkets and supermarkets, vending machines, pharmacies and specialty stores, direct selling, and general merchandise retailers. In 2013, the general merchandising and direct selling segments collectively accounted for 53% of the overall demand, while hypermarkets and supermarkets provided for 27% of the demand.

Country-wise, heavily populated countries of India and China currently produce the most prominent chunk of demand and are anticipated to further gain demand share as we approach 2020. These two countries served 50.6% of total demand in the BRICS oral care market in 2014 and the demand percentage is estimated to increase up to 52.7% by 2020.

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Key Segmenton the basis of product type

  • primary oral care products
    • ?toothbrush
      • ?specialised
      • mid-tier
      • kids
    • toothpaste
      • ?gel toothpaste
      • non-gel toothpaste
  • secondary oral care products
    • ?mouthwash
      • ?comprises flavoured
      • conventional
      • organic toothpaste
    • dental floss
      • ?waxed
      • unwaxed
      • flavoured
      • unflavoured
      • thread
      • tape floss
    • denture care
      • ?denture care products
        • ?cleanser
        • adhesive
        • paste
      • denture care fixtures
        • ?complete
        • partial
        • over denture fixtures
    • others

on the basis of product type

  • convenience stores
  • department stores
  • direct selling
  • general merchandise retailers
  • hypermarkets & supermarkets
  • vending machines
  • speciality stores & pharmacies
  • direct selling
  • others