BIKO INTERVIEW: Joanne Mwangi-Yelbert’s little big thing

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Business Daily

There is a fiery ball of fire headed towards the Kenya Tourism Board in the form of Joanne Mwangi-Yelbert, their new chairperson. She comes with passion, ideas, and questions. “What does it mean to be Kenyan? What is the Kenyan brand manual? Who can give you a Kenyan brand manual? What is Kenya?” These are the many questions she has to answer in the new office. She is sitting under a cluster of potted plants at the Pallet Cafe in Lavington, Nairobi, buzzing with her caffeine and with idealism and gung-ho. She also has undeniable successes to speak of; the founder CEO of Professional Marketing …

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