Based on forecasts, the global market for beauty facial masks is estimated to have a value of US$ 6.8 billion in 2022 and is projected to achieve a CAGR of 5.1%, reaching US$ 11.2 billion by the conclusion of 2032.
As of the end of 2021, cosmetic facial mask sales constituted approximately 4.3% of the global skincare market. The application of beauty facial masks serves to moisturize the skin and provide it with essential minerals, promoting overall skin health.
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Key Takeaways from Market Study
- The global beauty facial mask market is estimated to grow at a CAGR of 5.1% in the forecast period 2022-2032
- Clay mask dominates the market and is estimated to be valued at US$ 2.7 billion in 2022
- Asia-Pacific is expected to be the crown of the market with a 51.0% market share in 2022
- The synthetic beauty facial mask is extensively used and is likely to represent 68.7% market share in 2022
Competitive Landscape:
Prominent BFM manufacturers are Amorepacific Corporation, Bombay Shaving Company, Elizabeth Arden Inc., Hanacure, Himalaya Company, Johnson & Johnson, Lancer Skincare, L’Oreal, Procter & Gamble, Shiseido, Sisley SAS, The Estée Lauder Companies Inc., Unilever, and Visage Lines Personal Care Ltd.
The beauty and skincare industry has been witnessing some of the most promising mergers and acquisitions, where the facial mask category showcased significant activities associated with the rising popularity of Korean/K-beauty masks along with digital-first disruptors. The brands are gaining substantial growth by collaborating with online influencers, user-generated content, and social selling.
- In January 2022, Oscar Mayer in collaboration with Seoul Mamas launched the first ever bologna-inspired face mask
- In September 2021, Kao Corporation released a sheet mask called Smile Performer. It was designed to bring back a smile on the face using cotton by-products making it biodegradable
Fact.MR has provided detailed information about the price points of key manufacturers of beauty facial masks positioned across regions, sales growth, and technological expansion, in the recently published report.
Key Companies
- Amorepacific Corporation
- Bombay Shaving Company
- Elizabeth Arden Inc
- Hanacure
- Himalaya Company
- Johnson & Johnson
- Lancer Skincare
- L’Oreal
- Procter & Gamble
- Shiseido
- Sisley SAS
Natural Beauty Revolution: Consumer Shifts in the Facial Mask Market
Consumer Shift Towards Natural Ingredient-Based Face Masks Opens New Avenues
The growing awareness of the adverse effects of chemicals on the skin, leading to issues like skin irritation, dullness, and allergies, is a significant driver of market expansion. With increased awareness of the benefits of organic face masks, consumers are actively seeking eco-friendly, sustainable, and transparent products in terms of ingredients.
As the middle-class population expands and aspirations for improved quality of life rise, consumer preferences are shifting away from chemical-laden beauty products toward those crafted with natural skincare ingredients.
Natural ingredients have become a compelling incentive for consumers to explore new products. Ingredients such as aloe vera, honey, and plant extracts, commonly used in DIY face masks, have also found their way into commercial face masks, adding innovation to the market.
The Rise of Premium Facial Masks is Fueling Market Growth
Premiumization of facial masks, particularly in terms of effectiveness and eco-friendliness, is expected to be a key driver in the years ahead. The choice of active ingredients, materials, and packaging is anticipated to be significantly influenced by sustainability and environmental consciousness.
Sheet masks, once a major success story in K-beauty, have evolved and grown thanks to celebrities endorsing them. These sheet masks are enriched with serums and packed with active ingredients, driving the growth of the face sheet mask market.
The increasing number of working women has not only boosted spending capacity but also the desire for beautiful skin and presentability, leading to higher usage of facial care products like face masks and cleansers.
The market’s ability to effectively meet the expectations of environmentally conscious consumers is expected to propel the Beauty Facial Masks (BFMs) market in the coming years.
Non-Biodegradable Packaging Poses a Challenge to Overcome
Environmental concerns have surged in recent years, with consumers favoring eco-friendly and biodegradable products. Research indicates that consumers are more inclined to choose skincare products from companies that prioritize environmental responsibility.
Despite the promotion of natural and organic products, marketers face significant challenges in developing eco-friendly and sustainable packaging. A majority of cosmetic facial masks on the market are packaged in single-use plastics.
Manufacturers of BFMs face a significant obstacle in this regard. A survey conducted by a leading cosmetics and personal care product manufacturer revealed that over four million people worldwide do not recycle their cosmetics due to convenience issues, highlighting the need for eco-conscious packaging solutions.
Segmentation of Beauty Facial Mask Industry Research:
· By Mask Type:
- Clay Mask
- Sheet Mask
- Cream Mask
- Thermal Mask
- Peel-Of Mask
- Gel Mask
- Others
· By Packaging:
- Tube
- Jar/Bottle
- Sachet
- Others
· By Ingredient:
- Natural
- Synthetic
· By Brand Type:
- Mass
- Prestige/Luxury
· By Distribution Channel:
- Online
- Offline
· By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia & Oceania
- MEA
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Key Questions Covered in the Beauty Facial Mask Market Report
- What will be the estimated size of the Market in 2023?
- At what rate will the global Beauty Facial Mask sales grow until 2032?
- Which are the factors hampering the Beauty Facial Mask demand?
- Which region will spearhead the growth in the global industry by 2032?
- Which are the factors driving sales in the Beauty Facial Mask Market during the forecast period?
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