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Baby Powder Market Analysis, Future Growth, Business Prospects, Size, Share, Development, Forecast to 2029

During the anticipated period of 2022-2029, the baby powder market is expected to grow at a CAGR of 5.20 percent. Numerous research from the previous few years have suggested that talcum powder poisoning can occur when talc-based baby powder is breathed. When talc is ingested, symptoms include fever, coughing, twitching, difficulty breathing, collapsing, convulsions, and even death. As a result, producers are substituting plant-based ingredients such cornstarch, arrowroot, rice powder, baking soda, and tapioca starch for talcum as the foundation ingredient. For instance, the top manufacturer of baby powder, Johnson and Johnson Company, expanded its line of products by launching three corn-starch-based baby powder varieties.

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Key Takeaways of Baby Powder Market Study

  • Talc-based baby powder was a dominant segment in the market. However, corn-starch-based baby powder is expected to gain considerable traction during the forecast period, attributable to perception of corn-starch as a safer and organic ingredient with relatively larger particles as compared to talc.
  • North America and Europe combined account about 50 percent of market share in global baby powder market owing to high penetration rate in these regions.
  • The premium price products segment is estimated to witness a significant CAGR growth in the global baby powder market over the forecasted period, owing to premiumization of baby powders associated with high safety and quality standards.
  • The product availability of conventional baby powder is high in the market as compared to organic baby powder. Also, organic baby powder are relatively expensive. As a result, conventional baby powder has high sales.

Developing Countries to Offer Lucrative Opportunities

Due to public awareness of the product and availability, developed nations have dominated the baby powder business over the past ten years. The emerging markets are now the focus of this movement. The highest birth rates are projected in nations like Niger, Uganda, and Nigeria during the projection period. As a result, baby powder producers consider the Middle East and Africa to be a very attractive market. Additionally, populations in China and India, for example, are enormous and comprise about 20% of newborns. In these emerging nations, raising general understanding among the populace is anticipated to open up a wide range of prospects.

Who is Winning?

The Burt’s Bees, California Baby, Chattem, Inc., GLÜKi Organics, Johnson & Johnson, Kimberly-Clark Corp, Libero, Lion Corporation, Mamaearth, Mann & Schröder GmbH, Mee Mee, Mothercare, Oriflame Holding AG, Osotspa Company Limited, Pigeon, Prestige Consumer Healthcare, Inc., PZ Cussons, Surefil an Abaco Partners Company, The Himalaya Drug Company

To launch innovative corn-starch-based baby power, a number of well-known and up-and-coming market firms are making large investments in research and development efforts. In addition, big companies in the world market are acquiring small-scale and fresh competitors who sell either organic or herbal products. Additionally, they are prepared to spend more on product advertising and marketing via paediatricians and physicians. Customers can then believe that the products are safe.

  • In 2019, Johnson & Johnson’s baby care line of products is re-launched with a commitment of disclosing its ingredients. It also includes new packaging and informational social media communications to tailor needs of millennial parents.
  • In 2019, Fireside Ventures, along with some other investors, invested US$1 million in Honasa Consumer’s Mamaearth baby and mother care brands. It aims for market expansion, customer acquisition, and formulating innovative baby products

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Baby Powder Market By CategoryIngredient: 

  • Talc-based
  • Corn-starch-based

Price:

  • Mass
  • Premium

Nature:

  • Conventional
  • Organic

Sales Channel:

  • Direct Sales
  • Modern Trade
  • Convenience Stores
  • Departmental Stores
  • Specialty Stores
  • Mono Brand Stores
  • Online Retailers
  • Drug Stores
  • Other Sales Channels

Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA