Awareness Regarding Personal Grooming to Facilitate the Growth in Deodorant Stick Market

The Deodorant Stick Market is projected to rise at a CAGR of ~7.1 between 2022 and 2027, Future Market Insights foresees stable growth for the market.

The growing number of dual-income households around the world has resulted in higher living standards. Consumers are increasingly adopting luxury personal care items as their disposable income rises around the world.

Furthermore, sales of personal care products have surged as a result of the increased emphasis on personal grooming as a result of the influence of social media. In the next years, these factors are expected to boost deodorant stick sales.

In addition, major players in the personal care business have implemented digital marketing tactics and promotional activities to boost their brand’s visibility. This has led to a rise in the use of high-end items such as deodorant sticks among customers.

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Key Takeaways from the Deodorant Stick Market Study

  • According to the report, manufacturers are strengthening their partnership in the high growth region and expanding their products offerings across the market.
  • The companies’ focuses on building better and more influential advertisements for the deodorant stick products such as exclusive and clear information on package to attract more consumers, today the consumers are looking for more information on what they are applying. Hence, a package with information on particulars of the ingredients and benefits are highly preferred by the buyers.
  • The companies are investing in innovation and development by offering products with better ingredients. They have started new product ranges such as vegan, free from aluminum salt, skin-friendly, alcohol-free, and many more.

“Prominent players in the global deodorant stick market are seeking for various natural and ecolabel certifications such as USDA Organic certification, vegan and cruelty free certification, non-GMO, Ecocert certification, and Green Seal certification to have a competitive edge in the market” says an FMI analyst.

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Who is winning?

Some of the key players operating in the deodorant stick market are The Estée Lauder Companies Inc., Unilever PLC, L’Oréal S.A., Procter & Gamble, Beiersdorf AG, Colgate-Palmolive Company, Mandom Corporation, Lion Corporation, The Body Shop International Ltd., Knowlton Development Corporation, and others.

Several prominent market players are significantly introducing new products in the market to expand their product portfolio, market footprint, and enter into luxury business segment. Besides this, mergers and acquisitions often allows them to gain competitive advantage.

  • In 2019, Lamazuna introduced a solid deodorant in an outer board box without other packaging/casing in an effort to be eco-friendlier. The product is also handmade, vegan, free from aluminum salt, and contains organic palmarosa essential oil.
  • In 2017, Unilever introduced a personal care brand ‘Love Beauty and Planet’ in the U.S. This brand primarily offers deodorant sticks, shampoos, conditioners, and body washes with natural ingredients. The company claims that these products are free from harmful ingredients such as parabens. Additionally, the bottles used for packaging are 100% recycled plastic and are 100% recyclable.

Get Valuable Insights into Deodorant Stick Market

Future Market Insights, in its new offering, provides an unbiased analysis of the global deodorant stick market, presenting historical demand data and forecast statistics for the period from 2022-2027.

The study divulges compelling insights on the deodorant stick market based on the product type (with alcohol and alcohol-free), packaging material (glass, metal, and plastic), sales channel (store based retailing {modern retailers and traditional retailers} and online retailing), and other sales channel across six major regions.

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Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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