Now, judging from the status of Apple (AAPL) AR / VR hybrid reality hardware products, the Vision Pro is about to officially launch, which is expected to push the VR / AR industry into a new phase. In recent years, Apple’s VR / AR layout has covered almost everything from patents, to acquisition of related companies to ARKit related development tools.
Take for example, last year, the planning and positioning of Apple MR related products were also spread, starting from VR helmet, and then launching AR glasses after the technology ecology is mature.
The potential of Apple’s AR / VR industry chain will emerge
It is reported that Bloomberg reporter Mark Gurman recently revealed the functions of Apple’s first virtual reality products can achieve, and Apple industrial design team is holding back a big move, after a few years AR technology is fully mature and related ecological improvement, directly launched light AR glasses, a blockbuster.
Previously, XR industry competition has been given priority to with VR, AR single line breakthrough, compared with the previous using VR devices will be enclosed immersed in the virtual world, MR is to break the boundary of VR and AR, the fusion, form a “mixed reality”, previous industry progress is not big, now apple’s products are a big step forward in this direction.
Compared with the products of Apple and Meta(META), it can be seen that Apple Vision Pro does not directly turn Zuckerberg into a virtual person like the latter. Instead, it first connects mobile Internet device applications, moves from mobile ecology to AR, and then switches from AR to VR, and finally realizes Cook’s spatial computing idea.
In addition, it is important to note that the hardware and software composition and content development direction of Apple’s VR / AR products are gradually emerging, while market participants are expecting Apple to launch Vision Pro devices. This is because the leading companies may redefine this new industry, which directly driving the outbreak of the industrial chain is the next step.
Many manufacturers have entered the blue ocean
In the changing trend of The Times, there are both the tactical callback of the pioneers, but also the active entry of new players. It is reported that Alibaba (BABA) launched a new brand “Future Spirit” in September, and simultaneously launched the future Spirit AR glasses. This is the original “Tmall wizard” driven by a big model of an upgrade. After the upgrade, the product line is also expanded from the previous single smart speaker to the AIGC terminal series including three products, including AR glasses.
Coincidentally, many manufacturers have jumped into the “virtual world” blue ocean, test the water. It is understood that in recent years, the holographic AR first-WiMi Hologram Cloud (NASDAQ: WIMI), with the holographic AR projection, light field technology, AI vision rich experience in design and development, deep insight into market demand, constantly achieve technological breakthrough, with the ecosystem, industrial chain, actively convey to the world a unique AR enterprise full range of hardcore strength.
In fact, in contrast, the product form and application scenario of WiMi Hologram Cloud are relatively more clear. At present, it can meet the requirements of application scenarios with high AR display performance, such as video entertainment, video conference, business office, meet the diverse needs of end users, and create immersive and realistic virtual and real integration experience. WiMi Hologram Cloud By displaying a series of forward-looking AR landing scene design, the cutting-edge technology and the actual industry are perfect integration, triggering people’s infinite imagination of the future life.
It can be said that WiMi Hologram Cloud has the full-stack capabilities of technology research and development, product design and landing, and deeply enables industry customers with fine customization capabilities. This can not only meet the unique requirements of customers, but also cover the personalized needs of end users in multiple scenarios, help to create more benchmark products for industry customers, inject innovative energy into the development of the entire consumer AR industry, and become a pioneer leading the future virtual life trend.
To sum up
Market research firm TrendForce said Apple’s Apple Vision Pro is expected to stimulate new demand in the AR / VR product category. Apple’s entry into the MR space will be an exciting news. For years, VR, AR and XR circles have been waiting for a “game changer” blockbuster to enter and bring their apps into mass life.
Apple has been expected to change the world once again, including personal computers, digital players, mobile phones, tablets, watches and headphones. However, there is no denying that, in addition to Alibaba, WiMi Hologram Cloud and other industry leaders have also been standing in this budding field of good position. So what is the subsequent giant new action, xiaobian will continue to observe.
