Amazon to open its first brick-and-mortar clothes shop

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For some years now, Amazon – the online retail giant blamed for putting many book shops out of business – has been expanding its business into traditional high street retail. Now it’s adding another product range to its real-world sales offerings: Fashion. The online giant has announced it’s making further inroads into classic retail with the first shop of its new Amazon Style brand, set to open later in 2022 in a shopping mall near Los Angeles. But Amazon Style isn’t your average clothes shop, and Amazon wants its fashion shopping experience to be somewhere between offline and online. Custome…

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