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Amazon & Google’s NFL Deals Are a Digital Goldmine

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The Street

By Tony Owusu The latest broadcast numbers for all of 2022 are out, and surprise, the NFL dominated broadcast television once again. If there is any doubt as to why tech companies like Alphabet (GOOGL) – Get Free Report and Amazon (AMZN) – Get Free Report are willing to shell out billions of dollars for the right to broadcast NFL games, the 2022 ratings results should address them. The NFL accounted for 82% of the top-100 most-watched U.S. broadcasts in 2022, according to a study by Sports Business Journal. That total is a slight uptick from the 75% share of the top-100 the NFL garnered in 202…

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