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Alpha-Olefin Sulfonates Market Is Forecast To Expand At A CAGR Of ~3% Over The Assessment Period

The impressive foaming properties of alpha olefin sulfonates in personal care product formulation and industrial product manufacturing are expected to generate lucrative opportunities for alpha olefin sulfonate suppliers. Detergents and liquid soaps have driven the consumption of alpha olefin sulfonates and are expected to continue to be a key consumer segment in the market, creating an absolute $ opportunity worth US$ 51 Mn by 2029. Because they are biodegradable, alpha olefin sulfonates have emerged as preferred surfactants over other sulfonates such as linear alkylbenzene sulfonates, causing the market to grow at a CAGR of 3% during the forecast period (2019-2029).

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Takeaways from the Alpha Olefin Sulfonates Market:

  • Alpha olefin sulfonates are poised to become a key ingredient in the detergent and cosmetic sectors due to their high foamability and compatibility with skin and fabrics.
  • Detergents and liquid soaps are expected to remain the most profitable applications, accounting for roughly half of global consumption in 2029.
  • The liquid & paste segment has dominated the alpha olefins sulfonates market by product and is expected to create an absolute $ opportunity worth US$ 47 Mn during the forecast period.
  • APEJ (Asia Pacific excluding Japan) dominated the market in 2018 and is expected to maintain its dominance during the forecast period, expanding at a rate of 4%.
  • China, India, Japan, and the United States are the market’s top consumers, accounting for more than half of global consumption in 2018.

    “Excellent decontamination, emulsification, and broad compatibility with other surfactants are expected to drive demand for alpha olefins sulfonates during the forecast period,” says Fact.MR analyst.

Alpha Olefin Sulfonates Market: Segmentation

Fact.MR has segmented the alpha-olefin sulfonates market on the basis of product, application, and region.

  • By Product :
    • Powder & needles
    • Liquid & Paste
  • By Application :
    • Detergents & Liquid soaps
    • Shampoos
    • Industrial Cleaners
    • Emulsion Polymerization
    • Others
  • By Region :
    • North America
    • Latin America
    • Europe
    • Japan
    • APEJ
    • MEA

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APEJ Will Maintain Its Market Hegemony in Alpha Olefin Sulfonates
In terms of value and volume, APEJ is expected to maintain its dominance in the alpha olefins sulfonates market, accounting for more than half of the market by 2029. China, as the leading producer of soaps, has aided regional growth and is expected to continue to act as a growth driver in the regional market.

However, India is expected to grow at a 6% annual rate, accounting for one-third of the regional share by 2029. APEJ is followed by North America and Europe, which are expected to grow slowly during the forecast period. The United States and Germany are the leading soap producing countries, and their markets are expected to grow atan average CAGR of ~2%.

Product Innovation Will Remain Critical Among Market Leaders
The global and regional players in the alpha olefin sulfonates market are well-diversified, with global producers such as Clariant, Godrej Industries, INEOS, Solvay SA, Stepan Company, and Kao Corporation leading the global supply.

In order to maintain and strengthen their position, market players have offered innovative products to create monopolies in the market. Furthermore, several regional players have entered the market in the last half-decade due to low entry barriers.

For example, in January 2020, Indorama Ventures paid US$ 2 billion for Huntsman Corporation’s surfactants businesses in order to capitalise on market opportunities. Clariant sells alpha olefin sulfonates under the brand name Hostapur OS liq., which can produce highly stable micro-foam.

Solvay has strengthened its market position by offering various concentrations of alpha olefin products such as 39%, 70%, 80%, and 90% alpha olefin sulfonate.

Similarly, with the product BIO-TERGE AS-40, Stepan Company has expanded its reach in a variety of applications such as personal care, agricultural formulations, and construction products, giving Stepan a significant advantage over its competitors.

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