Ajara: Polyphonic singing and mountain hikes make this Georgian gem a must-visit

Sat at the crossroads of Europe and Asia, the Georgian region of Ajara is blossoming into one of 2023’s top tourism destinations. Georgia was the host country of this year’s Berlin ITB (Europe’s largest travel fair) and the Adjarian region in particular is establishing itself as one of Europe’s most exciting destinations. Boasting 21 kilometres of Black Sea coastline, overlooked by the splendour of the mountains which border the capital of Batumi, the region has a lot to offer and is heavily investing in sustainable development, as Tinatin Zoidze, Head of Visit Batumi explains. “In Ajara we ar…

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