After the cookie crumbles – what comes next?

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CIO

From new Google and Facebook algorithms to GDPR, every so often a seismic change happens which can catch businesses on the backfoot. The impending loss of third party cookies is potentially one of those changes. Google announced it would phase out third-party cookies in Chrome by late 2023 in a move dubbed by some as the ‘cookiepocalypse’. It follows other industry moves to address privacy concerns such as Apple Intelligent Tracking Prevention, which stops companies from identifying and profiling their customers using third party cookies. Already, approximately 30% of their web visitors can no…

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