Sitetrail’s research reveals AdRoll’s innovative features make it a top choice for B2B marketers
AdRoll, a leading retargeting platform, has been voted as one of the best B2B marketing solutions by 500 Chief Marketing Officers (CMOs) in a recent study conducted by Sitetrail, a global agency that specializes in working with CMOs. The study’s participants represent a wide range of industries and regions, showcasing the platform’s versatility and appeal to marketers around the world.
Given the customer lifetime value associated with the B2B sector, choosing the right vendors can have a critical impact on performance and profitability. This is precisely why the ad tech sector is closely analyzed for winners that make it worth our while:
AdRoll, used by over 15,000 brands including American Red Cross, Levi’s, Estee Lauder, Zendesk, and Tableau, helps businesses create, optimize, and deliver personalized ads across multiple platforms and devices. The platform provides access to more than 60 leading ad networks, including Google, Microsoft, and Yahoo, and enables retargeting on Facebook, Twitter, and mobile devices. CEO Roli Saxena and her team clearly managed to impress marketers in this highly competitive environment.
The study highlighted the key benefits of using AdRoll, which include:
- Dynamic LiquidAds: Personalized ads that provide content based on previously viewed and recommended products. These ads can be optimized with calls-to-action, product placement, product feeds, customizable animation, and other interactive features.
- Flexible Segmentation: AdRoll tracks over 300 different intent signals, enabling businesses to target or exclude customers based on their actions.
- Expert Optimization: The platform offers an experienced retargeting team to help with account management, bidding, and ad development, with an in-house creative team for added support.
- Reports & Analytics: Users can access real-time data on pricing and campaign activity for each ad impression served.
- Mobile Retargeting: AdRoll supports various mobile ad formats, such as sponsored posts, promoted tweets, app install ads, lead gen cards, and standard mobile web ad formats.
The results of Sitetrail’s research confirm that AdRoll’s innovative features and comprehensive platform make it a top choice for professional B2B marketers seeking to optimize their ad retargeting strategies. As digital marketing continues to evolve, tools like AdRoll are essential for businesses looking to effectively engage their target audiences and stay ahead in the competitive marketing landscape.
The ad tech industry, including AdRoll and its competitors, plays a crucial role in helping businesses expand their reach, increase engagement, and drive conversions. By utilizing advanced targeting capabilities, data-driven insights, and personalized ad experiences, marketers can make more informed decisions and deliver the right messages to the right audiences at the right time. Additionally, innovative features such as cross-device targeting and real-time analytics enable businesses to stay ahead of the curve in an ever-changing digital landscape.
As businesses increasingly prioritize digital marketing strategies, leveraging the cutting-edge technology offered by AdRoll and other industry leaders can empower them to maximize their return on investment, improve brand visibility, and fuel sustainable growth. By staying informed about the latest ad tech solutions and continuously refining their marketing strategies, businesses can unlock new opportunities and drive long-term success in an increasingly competitive market. Overall, Adroll reviews are quite good and the company is well positioned for further growth even during difficult economic times as the barrier to switching to its services is quite low.
