Account-Based Marketing Market Trends, Growth Factors, Size, Segmentation and Forecast to 2029


Account-Based Marketing Market size was valued at USD 0.9 Bn. in 2022 and the total Account-Based Marketing Market revenue is expected to grow at 13% from 2023 to 2029, reaching nearly USD 2.12 Bn.

Account-Based Marketing Market Overview

The leading global market research organization has recently released its latest market research report focusing on the Account-Based Marketing Market This all-inclusive report presents comprehensive data and graphical representations, providing an analysis of both regional and global markets. Additionally, the report delves into the market’s objectives, shedding light on top competitors, their market value, current trending strategies, skims, targets, and product offerings. Moreover, it highlights the recent market growth while offering valuable insights into its informative historical trends.

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The research report conducts an in-depth analysis of trending competitors, their market growth, and dynamic patterns. It offers valuable insights into the regional and global market values and demands, aiding in a thorough understanding of the competitive landscape and market potential in terms of production, demand, and supply. The segmentation analysis encompasses crucial factors such as psychographic, demographic, geographic, and behavioral segmentation, which play a pivotal role in shaping marketing strategies, targeted products, offers, and customer experiences. Porter’s analysis is employed to assess an organization’s competitive strength and enhance profitability. Additionally, Pestle analysis is conducted to validate existing products and services in the current context. The SWOT analysis provides a comprehensive evaluation of internal and external factors that influence a company’s advantages, disadvantages, strengths, and weaknesses. In conclusion, this report offers a comprehensive and informative overview of the Account-Based Marketing Market.

Account-Based Marketing Market Dynamics

In the age of abundant data and social media information, the demand for account-based marketing is increasing and pushing the market. The account-based marketing software industry is growing in popularity in the B2B sector as it provides new methods for B2B marketers to manage strategic customer relationship. In instances with low initial sales, it is claimed that account-based marketing boosts the customer’s long-term value. For major potential accounts, account-based marketing can also be employed for the initial sale.


by Component


by Deployment


by End User

Industry BFSI
Retail & E-commerce
IT & Telecommunications
Travel & Tourism
Healthcare & Life Sciences

Key Players

1. Terminus Software (US)
2. Act-On Software (US)
3. AdDaptive Intelligence, Inc. (US)
4. 6sence (US)
5. MRP Prelytix (US)
6., Inc. (US)
7. HubSpot (US)
8. Integrate (US)
9. Iterable (US)
10.Kwanzoo (US)
11.Alyce, Inc. (US)
12.MetricFox (US)
13.Obility (US)
14.Madison Logic (US)
15.TechTarget (US)
16.Triblio (US)
17.Uberflip (Canada)
18.Jabmo (France)
19.Momentum Group Limited (UK)
20.EngageTech (UK)
21.Vendemore ( Sweden)
22.Albacross Nordic AB (Sweden)

Regional Analysis

The report provides formal, functional, and vernacular regional analysis, identifying the most impactful business areas based on high demand in various regions, including Asia Pacific, North America, Latin America, the Middle East, Europe, and Africa. This analysis offers valuable insights into distinct targets, strategies, and market values for each region.

Key Questions Addressed in the Account-Based Marketing Market Report:

  • What defines the Account-Based Marketing Market?
  • What is the forecast period for the Account-Based Marketing Market?
  • How does the competitive scenario look in the Account-Based Marketing Market?
  • Which region holds the largest market share in the Account-Based Marketing Market?
  • What opportunities are available in the Account-Based Marketing Market?
  • What factors influence the growth of the Account-Based Marketing Market?
  • Who are the key players in the Account-Based Marketing Market?
  • Which company holds the largest share of the Account-Based Marketing Market?
  • What will be the CAGR of the Account-Based Marketing Market during the forecast period?
  • What key trends are expected to emerge in the Account-Based Marketing Market in the upcoming years?

Key Offerings:

  • Market Share, Size, and Forecast by Revenue|2022-2029
  • Market Dynamics – Growth drivers, Restraints, Investment Opportunities, and key trends
  • Market Segmentation: A detailed analysis of the Account-Based Marketing Market
  • Landscape – Leading key players and other prominent key players.

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