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It is hard to predict how SEO shapes up year after year. As long as algorithm updates are unpredictable and Google doesn’t reveal all their ranking factors (a huge business secret, by the way), the whole thing will be half speculation, half data-driven.

The fact is that SEO, as an industry, is volatile. If you have gained considerable traction in your SEO efforts today, it is not guaranteed that you can maintain your momentum the next time you or your SEO agency checks Google Analytics. Naturally, you want to keep your rankings under control.

One way to stay on top of all that is happening in the world of SEO is to have a pulse on trends and strategies. So if you’re planning your SEO strategy for 2022, keep these trends in mind.

AI-Generated Content

This is not the same as article spinners, which generated mostly useable content that read horribly. Today’s AI-powered content generators can create articles, ads, titles, meta tags and topics. While using these generators to create a whole site is a bad idea, they do have their place. For example, if you’re stuck and can’t think of a good title, you can get suggestions.

Rich Snippets

Rich snippets are becoming more important in 2022, yet many people still don’t use them. Google keeps increasing the number of schema markups the search engine supports as it provides a better experience for users. Google, Bing and Yahoo will display rich snippets if you use schema markups in your HTML. There is no guarantee that your event, recipe or product will show up as a rich snippet in the SERPs all the time, even if it’s highly relevant to the search query.

Long-Form Content

Google has always given preference to quality, informative content. They have never said they prefer long-form content, usually, at least 2,000 words, by many studies have shown the top results gave 2,000 or more words in the article. This makes sense, as there are more opportunities to use semantic keywords in long-form content. Website visitors don’t want to see a huge wall of text, so it’s essential to use headings and bullet points to break up the content and make it skimmable. Some sites need short-form, or snackable content, such as an online dictionary or a weather site. Their competition in the SERPs will also have snackable content.

Interactive Content 

The longer visitors stay on your website; the more relevant Google assumes it is for their search query. Sites with high bounce rates rarely rank well. 360-degree videos or product views are an excellent example of interactive content, as are polls and quizzes. Brands in nearly all industries can find a way to keep users engaged, such as placing a mortgage calculator on a real estate website. It’s more likely that someone will link to your website if it has an interactive feature they believe others would like.

Refreshing Old Content

Take older content and update it to make it more relevant. If it wasn’t getting found or earning links, try using semantic keywords in the content. Keep in mind why people would search for this type of content.

Getting the Best SEO Results This Year

With the many updates rolled out every year, keeping up with SEO trends is like hitting a moving target. But while the ever-changing search engine algorithms can make it feel like aiming for a moving goal post, the purpose of SEO remains the same: boost your presence in search engine results pages (SERPs).

As the ways to achieve this goal shifts every year, you will have to adapt your SEO campaign accordingly. Likewise, reevaluating your efforts periodically helps keep your boat from rocking too much, which allows you to better react to algorithm changes. And it helps keeping an eye on trends and following the best practices as advised by SEO analysts.

 

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