4 Out 10 Holiday Shoppers Willing To Spend More For Item If It Supports Small Business: Poll

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By Richard Horgan Los Angeles (Knewz) — For many consumers, Amazon, despite all the selection and convenience, is a holiday Scrooge. They would much rather shop in person, locally, and support small businesses. In a recent survey of 1,175 U.S. consumers commissioned by GoTo, 54 percent said they were making the effort this year to do just that. It goes even deeper. Despite the fact that 61 percent of the respondents indicated finances are tighter this year because of inflation, 41 percent overall said they were willing to pay more to shop small. For any small business owner, however, there is …

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