Highlighted with 87 tables and 82 figures, this 192-page report “Global Mobile Advertising Market by Solution Format, Advertising Type, Industry Vertical, Mobile Device, and Region 2014-2025: Growth Opportunity and Business Strategy” is based on a comprehensive research of worldwide mobile advertising market by analyzing the entire global market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain.
Global mobile advertising (m-Advertising) market is expected to reach $354.76 billion in 2025, representing a 2019-2025 CAGR of 18.24% driven by a growing adoption of m-advertising service in global industries.
The report provides historical market data for 2014-2017, revenue estimates for 2018, and forecasts from 2019 till 2025. (Please note: Before delivery, the report will be updated so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
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In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of global market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify global mobile advertising market in every aspect of the classification from perspectives of Solution Format, Advertising Type, Industry Vertical, Mobile Device, and Region.
Based on solution format, the global market is segmented into the following sub-markets with annual revenue for 2014-2025 (historical and forecast) included in each section.
• Advertisement Campaign Solutions
• Reporting & Analytics Solutions
• Content Delivery Solutions
• Integrated Solutions
• Mobile Proximity Solutions
• Other Solutions
On basis of advertising type, the global market is analyzed on the following segments with annual revenue for 2014-2025 (historical and forecast) included in each segment.
• Search Advertising
• Display Advertising
• Messaging Advertising
• In-App Advertising
• In-Game Advertising
• Websites Advertising
• Video Advertising
• Other Advertising Types
On basis of industry vertical, the global market is analyzed on the following segments with annual revenue for 2014-2025 (historical and forecast) included in each section.
• Media and Entertainment
• Consumer Goods & Retail Industry
• Banking, Financial Service & Insurance
• Telecommunication IT Sector
• Travel Industry
• Healthcare Sector
• Manufacturing & Supply Chain
• Transportation and Logistics
• Energy, Power, and Utilities
• Other Industries
On basis of mobile device, the global market is analyzed on the following segments annual revenue for 2014-2025 (historical and forecast) included in each section.
• Smartphones
• Tablets
• Laptops & Notebooks
• Other Devices
Geographically, the following regions together with the listed national markets are fully investigated:
• APAC (Japan, China, Australia, India, South Korea and Rest of APAC)
• Europe (Germany, France, UK, Italy, Spain, Rest of Europe)
• North America (U.S. and Canada)
• Latin America (Brazil, Mexico, Argentina, Rest of Latin America)
• RoW (UAE, Saudi Arabia, Qatar)
For each of the aforementioned regions and countries, detailed analysis and data for annual revenue are available for 2014-2025. The breakdown of all regional markets by country and split of key national markets by Solution Format, Advertising Type, Industry Vertical, and Mobile Device over the forecast years are also included.
The report also covers current competitive scenario and the predicted industry trend; and profiles key providers including market leaders and important emerging players.
Specifically, potential risks associated with investing in global mobile advertising market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players:
AdColony, Inc.
AOL
Apple Inc.
Applovin Corporation
Avazu Inc.
Chartboost Inc.
Digital Turbine, Inc.
Facebook Inc.
Flurry Inc.
Flytxt
Google, Inc.
GoWide
GumGum Inc
Inmobi
Matomy Media Group Ltd.
Microsoft Corporation
Millenial Media
MoPub Inc.
Nokia
PassionTeck
SAP SE
Smaato Inc.
Tune, Inc.
Yahoo! Inc.
Yeahmobi
