2023 Marks a Milestone as Mattifiers Market Hits US$ 382.1 Million Valuation, Eyes 5.5% CAGR for 2033

Mattifiers Market

Between 2018 and 2022, the mattifiers market experienced a compound annual growth rate (CAGR) of 3.1%. In 2023, the market reached a valuation of US$ 382.1 million and is expected to grow at a CAGR of 5.5% to reach a substantial value of US$ 581.2 million by 2033. The increasing demand for products that cater to various skin types and concerns has been the driving force behind the steady growth of the market. These products have become popular among individuals with oily or combination skin as they offer a solution to control excess sebum production and maintain a matte appearance. The market’s expansion has also been influenced by the rise of beauty-conscious consumers and the impact of social media.

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Market Dynamics:

The increasing consumer inclination towards a matte finish in cosmetics and skincare products is a primary driver of the mattifiers market. As individuals seek products that offer a shine-free appearance, the demand for mattifying agents has surged. Additionally, the beauty and personal care industry’s growing emphasis on innovative formulations and multifunctional products has further propelled the adoption of mattifiers.

Environmental factors, such as pollution and changing weather conditions, contribute to increased oiliness and shine on the skin, leading consumers to seek effective mattifying solutions. Moreover, the expansion of the cosmetics industry into emerging markets, coupled with rising disposable incomes, has widened the consumer base for mattifiers.

Market Future Outlook:

The future outlook of the mattifiers market appears promising, with sustained growth anticipated. As beauty standards evolve and consumer awareness about skincare increases, the demand for specialized products like mattifiers is likely to continue rising. Innovations in formulation techniques and the integration of natural ingredients to address specific skin concerns are expected to shape the market’s trajectory.

Furthermore, the market is likely to witness advancements in technology, leading to the development of long-lasting and customizable mattifying solutions. Sustainable and eco-friendly formulations could also gain prominence as consumers become more conscious of the environmental impact of beauty products.

Market Insights:

Understanding consumer preferences and trends is crucial for businesses operating in the mattifiers market. Matte-finish foundations, powders, and skincare products have gained popularity across various age groups. Brands that emphasize product efficacy, durability, and inclusivity in terms of catering to diverse skin tones are likely to capture a significant market share.

In addition, consumer education on the benefits of using mattifiers, such as oil control and pore minimization, will play a vital role in shaping purchasing decisions. Social media platforms and influencers will continue to be powerful channels for product promotion and brand visibility in the beauty and skincare space.

Key Players:

  • BASF SE
  • Imerys
  • Dow
  • DAITO KASEI KOGYO CO., LTD.
  • Evonik
  • Forecast Chemicals

Competitive Landscape:

In July 2022, BASF introduced the biopolymer known as “Verdessence RiceTouch.” This innovative product possesses the ability to effectively absorb oils, making it an excellent choice for regulating shine and imparting a mattifying effect on the skin. Derived entirely from rice, this 100% bio-based mattifier offers a natural alternative to synthetic counterparts commonly found in personal care product formulations.

Segmentation of Mattifiers Industry Research

  • By Product Type:
    • Synthetic
    • Natural
  • By Particle Size:
    • < 25 µm
    • < 50 µm
  • By Form:
    • Powder
    • Gel
  • By Application:
    • Skin Care
    • Hair Care
    • Oral care
    • Cosmetics
    • Others
  • By Region:
    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia and Oceania
    • Middle East & Africa

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