very business owner is thinking about growth 24/7. Given the varying levels of competition out there, the tools needed and extent to which efforts go, is not the same in all cases. Marketing campaigns need not drain precious time out of the other concerns of running a business, if they are managed correctly.
Fighting to be heard out there entails search engine optimization (SEO), clicks to tweets, email campaigns conversion rates and content creation and can all be done without stress if done properly. Establishing a good marketing plan and taking control of it is what will bring success.
We discuss the 10 best marketing tools that will help speed up growth by providing the clout required to take any business to the next level.
- Email marketing help with GetResponse
GetResponse offers email campaign and email marketing tools, but has also become an all-in-one digital marketing platform. It allows its users to perform a variety of tasks and to automate most of the day-to-day marketing activities. GetResponse also assists with:
- Conducting webinars
- Creating landing pages
- Tracking visitor behavior
- Offering a review of website analytics
- Editing images
- Conducting online surveys
- Setting autoresponders to match customer behavior
The platform is suited to smaller businesses that need simple but effective solutions, is user friendly with excellent customer support and affordable. There are options of other platforms choose from.
- The Best content with BuzzSumo
Understanding what type of content will work for a specific business can be a challenge. Content needs to reach the right target audience and an eye needs to be kept out at what the competition is also up to.
BuzzSumo is one of the best online marketing tools supplying data on how well each piece of content is performing on social media. This is done by running a search for primary keywords of the business as well as that of the competition. This information gives a clear idea as to which content is preferred by the target audience and what works for SEO. This information can be used to the advantage of the business by creating a content calendar. BuzzSumo is for free and straightforward, making it one of the best online marketing tools.
- Social media and Buffer
Every new business needs a presence on social media and platforms like Twitter, Facebook and Instagram have followers from all age groups making it easy to reach the target audience. It can be difficult to manage all the social media accounts demanded for a successful campaign, but Buffer is one of the best online tools for this. Its features include:
- Scheduling of social media posts ahead of the time
- Ability to post to all social media in no time
- Tracking of interaction and engagement from all users across all social networks
Buffer is easy to use and once all the relevant information is filled in, it does the rest. This is the right system to help any business keep its social media marketing plan updated in the least possible time.
- Relevant traffic and Google Analytics
Pushing traffic is important, but every business should take the time to learn about its traffic and target audience. Google analytics shows important information about:
- Keywords which drive the most traffic
- Success of campaigns on social media
- Location of visitors
- Amounts of time people are spending on the website
- Most popular pages
All this data on Google Analytics teaches the business owner about the way people are finding and interacting with the website and which areas of the campaign need tweaking. This powerful tool ought to be the first one installed from the inception of the campaign.
- Plugin with Yoast SEO
Yoast SEO helps improve WordPress SEO and the writing of optimized content. Even for those not sure how to proceed with it, the plugin offers advice as they punch in the key information required. The best professional advice is offered to even those who don’t know much about SEO and the plugin also offers analysis functionality and checks for details that may be overlooked. This ensures that every page is optimized and its for free.
- Accelerating business with Hello Bar
By entering a URL into the homepage of Hello Bar, the business will receive a code which has to be added to the website. Once it is verified the business is presented with the following features:
- Email collection
- Top and bottom bars
- Custom designs
There are many other features to be explored, but one of the best features is the page take over, which helps promote something as people are leaving the website. It does this by asking the visitor to like one of the businesses social network pages, asking for an email address or offering a discount code.
- Tracking with Ahrefs
As every business grows, it needs to track backlinks, keywords, brand mentions and know what the competitors are up to. This helps improve marketing efforts and the tool is invaluable and one of the most popular. The tool comes with a 14 day free trial which gives the business the opportunity to explore and understand the benefits of Ahrefs before committing.
By running a check on competitor backlinks, businesses can determine if they can secure the same ones. Ahref assists in optimizing website performance as well as the finer details of those of competitors.
- Content marketing and Piktochart
Content marketing is the best tool to engage audience, drive traffic and boost revenue. Content marketing is not only about the written word, also needing good infographics. Since not everyone has design experience or the time, Piktochart helps the creative side of the campaign. In only three easy steps, the template will be ready and the tool offers 500 different ones.
- Influencer outreach and Pitchbox
Influencers bring immediate results to companies through social networks and SEO. Pitchbox allows for instant access to influencers with a personal touch, but without the need for personal contact which takes time out of a busy day. Pitchbox does the search for social profiles and even gives contact information.
- Find the right targeting word with SEMrush
Having a primary keyword is not always the right target keyword for each post. SEMrush helps find related keywords, including volume, CPC and SERP data. It will help find competitive keyword that can help move the website to the top of the search engine results.
The choice of a few of the above marketing tools can help any business rise above the competition.
Multi-channel marketing communications taken to the next level