Pinterest has turned out to be the hottest social media every body is currently talking about. It is a deep thrilling sea of images people continuously pin and share among themselves. It is not a surprise that a lot of small businesses today are trying to get their share of the action while it is still hot. That said it is not always obvious for a company to know exactly what to do to win attention in the Pinterest world. Industries are still trying to figure out how this new fun tool could be used and how possibly it could be integrated into the social media outreach. If you have a small business and you are trying to rely on Pinterest to get your business known to the online world then you need to read this 7 pinning tips that will help your business flourish online.
Follow the leader
If you are new to Pinterest you might find yourself all alone at the beginning. That is not a problem, it is time to interact and find people of your interest. Do a search and find out who is out there. In just a few searches you are going to realize that there are users who have managed to attract a lot of followers. These are the leaders, you want to follow them and learn from them. Ask yourself what type of stuff they are sharing that attracts that much followers. Try to apply to same strategies to your own board. Progressively you are going to build a similar audience.
It is not about a quick sale
Never make the mistake of trying to sell something as soon as you come across a potential customer. Social media is not about selling but rather about interacting in a fun way with a person that could have an interest in what you have to offer. On your about page you can always mention your business and what you can offer but at the same time just try to make yourself interesting on the network. Share stuffs that you are into and every once in a while you can also produce content that is specific to your company.
Remember you are going to drive away people if you try to sell. Try to build a relationship with the other Pinterest users and as they get to know you and trust you they wouldn’t mind spend some of their money in your business.
Be an authority in your field
Pinterest is all about sharing. But among people sharing, there those who clearly show that they know their subject matter better than anybody else. These are the guys that get a lot of followers. If you are into building design you want to show to the audience that you are a master in that field. You can for example share pictures of your portfolio showing the different designs that you have done for your previous clients.
You can share advices on how to properly design a house. The fact is the more you pin about house design related topics the more chances you are going to attract people of the same interest to you. Once you get a lot of followers you become an authority in the field. From that point on it wouldn’t be a surprise if one of your followers request you design something for him. This is where you can set a price.
It is all about images
Most other social networks encourage interaction through written language. On Pinterest, you don’t need to write much, you only need to share interesting pictures about things that you are interested in. You can add some few comments to the pictures you share but focus on sending the message through the picture itself. Remember a picture is worth more than a thousand words. Say it through the picture.
SEO still applies
The content you share on Pinterest is still indexed by the search engine. So don’t forget the SEO rules that you’ve been applying on your other websites.
The importance of synchronization
By now you probably have more that one social account. Always make sure to connect them to each other. Why not link your Pinterest account to your Facebook and Twitter and link these ones back to your Pinterest account? If you have a website remember to include the pin button on each page just like you would for the like button or the tweet button. More and more websites are already taking advantage of the traffic they can get on Pinterest. It would be a shame if you didn’t. You have nothing to lose. Take full advantage of the next big social network.
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